Director, BrickLink Marketing, Social and Content

Job Description

Are you passionate about shaping marketing strategies that connect with communities?

Join Bricklink as the Director of Marketing, Social, and Content, where you'll inspire and empower a talented team to elevate the brand and connect with fans worldwide!

There is no relocation support offered for this role.

Core Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with BrickLink and the LEGO Group values, covering growth, product, social media, fan media, and content.
• Lead and expand the marketing team, establishing a centre of excellence for community-based marketing and ensuring active participation in the LEGO® Group forums.
• Integrate BrickLink marketing within the LEGO® ecosystem, securing stakeholder agreement and participating in key meetings.
• Stay updated on relevant trends, incorporating them into planning and integrating new channels and insights into product development.
• Implement a 24-month planning cycle, adopting or creating processes for smooth marketing operations.
• Analyse marketing metrics, refine strategies, and lead experimentation for continuous improvement.

Play your part in our team succeeding

As the Director of Marketing, Social, and Content, you will shape the vision for how BrickLink shows up across channels, champion community-led creativity, and guide a talented team in bringing meaningful, data-driven storytelling to life. You’ll partner closely with product, growth, and the LEGO Group partners to build a connected, future-ready marketing strategy that elevates the BrickLink brand and strengthens our relationship with fans around the world.

Do You Have What It Takes?

• Experience leading marketing strategy across digital, social and content in community-focused environments.
• Strong people leadership skills with the ability to build, grow, and empower teams.
• Demonstrated ability to collaborate across functions and influence partners in a complex or global organisation.
• Deep understanding of digital marketing trends, audience engagement, and insightful decision-making.
• Ability to create clear, compelling narratives across multiple platforms, including written, visual, and video content.
• Critical thinking balanced with hands-on problem solving and comfort with ambiguity.
• Experience supporting product launches or product marketing initiatives, including research, positioning, and go-to-market planning.
• Passion for community-led creativity and enthusiasm for the LEGO® fan ecosystem is a plus.
• Flexibility to work outside standard hours to connect with California team members.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave

• We offer enhanced paid leave options for those important times.

Insurances

– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

• We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

– We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

• We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

• When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.