Shopify Developer

Ecommerce Web Developer (Shopify)

Location

Vashi, Navi Mumbai (Work From Office) – Monday To Friday

Experience

2-4 Years

CTC

Up to 4 Lacs

About the Role

We are looking for a Shopify-focused Ecommerce Web Developer to manage, optimize, and enhance our D2C website experience. The ideal candidate should have hands-on experience managing ecommerce websites and a strong understanding of how website performance impacts customer acquisition, conversion, retention, and overall revenue growth.

This role is ideal for someone who combines technical expertise with a commercial mindset and understands the nuances of managing a premium personal care brand online.

Key Responsibilities

Shopify Website Management

• Manage and maintain the Shopify storefront
• Implement new pages, features, and functionality
• Troubleshoot website issues and ensure site stability
• Manage theme customizations and app integrations

Conversion Rate Optimization (CRO)

• Identify conversion bottlenecks and optimization opportunities
• Improve product pages, collection pages, and checkout flows
• Build and optimize landing pages for paid marketing campaigns
• Conduct A/B tests and analyze performance

Website Performance \& User Experience

• Optimize website speed and Core Web Vitals
• Improve mobile-first user experience
• Ensure seamless navigation and customer journeys
• Implement UI/UX best practices to improve engagement and conversions

Analytics \& Tracking

• Manage GA4 implementation and reporting
• Configure and maintain Meta Pixel, Google Ads tracking, and Conversion APIs
• Monitor ecommerce performance metrics and customer behavior
• Create dashboards and reports for key website KPIs

SEO \& Website Visibility

• Implement technical SEO best practices
• Manage site architecture, redirects, schema, and indexing
• Collaborate with content teams on SEO improvements
• Understanding of GEO (Generative Engine Optimization) will be an added advantage

Ecommerce Operations

• Manage product listings and merchandising
• Coordinate with marketplace, creative, and marketing teams
• Support product launches and promotional campaigns
• Ensure smooth integration with payment gateways, CRM, and logistics partners

Required Skills

Technical Skills

• Strong expertise in Shopify
• HTML, CSS, JavaScript
• Shopify Liquid
• Theme customization and development
• Shopify Apps and Integrations
• GA4
• Google Tag Manager
• Meta Pixel \& Conversion API

Ecommerce Skills

• Conversion Rate Optimization (CRO)
• Landing Page Optimization
• Site Speed Optimization
• Mobile Commerce Best Practices
• Ecommerce Analytics
• Product Merchandising

Design \& UX

• Strong understanding of UI/UX principles
• Ability to work closely with designers and marketers
• Understanding of customer journey optimization

Preferred Experience

• Experience managing D2C or Ecommerce brands
• Experience in Personal Care, Beauty, Wellness, Skincare, Haircare, or FMCG brands preferred
• Experience working with Shopify Plus will be an added advantage
• Familiarity with CRM tools such as Klaviyo, Mailchimp, WebEngage, MoEngage, or similar platforms

Key Performance Indicators (KPIs)

• Website Conversion Rate
• Website Revenue Growth
• Site Speed / Core Web Vitals
• Landing Page Conversion Rate
• Checkout Conversion Rate
• Bounce Rate
• Mobile Conversion Rate
• Website Uptime
• SEO Traffic Growth

What We're Looking For

• Strong ownership mindset
• Data-driven decision-making
• Attention to detail
• Problem-solving attitude
• Ability to work in a fast-paced D2C environment
• Passion for creating exceptional customer experiences