Social Media and Content Specialist

The Social Media \& Content Specialist at Eufora is a highly impactful role at the center of how we create, connect, and grow. This is a content-first position - built for someone who doesn’t just manage social, but makes it move.

You will lead the creation of both lo-fi and high-production content at our Carlsbad HQ, driving performance across platforms through culturally relevant storytelling, strategic thinking, and a deep understanding of what converts.

This role blends

creative instinct, social strategy, and analytical rigor,

with a strong focus on performance creative, community building, and platform-native growth across TikTok (including TikTok Shop) and Instagram.

What You’ll Own

1) Content Creation \+ Creative Strategy (Core Focus)

• Concept, shoot, and edit daily lo-fi content and high-impact campaign content for social platforms
• Develop performance-driven creative designed to convert, not just engage
• Lead ideation rooted in trends, culture, and platform behavior - translating insights into scroll-stopping content
• Collaborate with the Creative team to bring larger brand stories and campaigns to life
• Continuously test, iterate, and optimize content based on performance

2) Social Growth \+ Platform Strategy

• Identify and execute

growth levers

(formats, hooks, trends, series, storytelling frameworks)

• Track performance, analyze insights, and refine content direction based on what’s working
• Stay ahead of platform updates, algorithm shifts, and emerging opportunities

3) Creator Community \+ Affiliate Ecosystem

• Build and nurture a community of creators and affiliate partners to expand reach and drive revenue
• Identify and onboard creators aligned with the Eufora brand and aesthetic
• Develop systems for content seeding, affiliate growth, and UGC amplification
• Foster long-term relationships that turn creators into brand advocate

4) Community Engagement \+ Brand Presence

• Actively engage with our audience across platforms through thoughtful, consistent interaction
• Drive conversation through commenting, replying, and proactive community outreach
• Make Eufora’s social presence feel alive, human, and fun
• Identify opportunities to engage with adjacent communities and cultural moments

Additional Responsibilities

• Own and execute the social content calendar across all platforms
• Partner cross-functionally to align social with launches, campaigns, and brand priorities
• Assist in planning and executing photo/video shoots and brand moments
• Manage social performance tracking and contribute to reporting on KPIs and growth

Our Ideal Candidate

• Proven track record of growing social accounts through content (not just management)
• Deep understanding of TikTok and Instagram, including trends, formats, and conversion tactics
• Strong eye for aesthetic, storytelling, and content composition
• Skilled in shooting and editing content (iPhone \+ camera, short-form video, etc.)
• Experience with performance creative and testing frameworks
• Comfortable on camera and able to create content featuring self or talent
• Strong copywriting skills with an instinct for hooks and engagement
• Analytical mindset with the ability to interpret data and optimize accordingly
• Highly organized, proactive, and adaptable in a fast-paced environment
• Passion for beauty, wellness, and culture

What Sets This Role Apart

• This is not a traditional social media manager role
• You are both the creator and the strategist
• You will directly impact brand growth, revenue, and cultural relevance
• You will help shape how Eufora shows up in the world daily

Location \& Benefits

This role is onsite at Eufora International headquarters in Carlsbad, California, working closely with the Marketing and Creative teams.

Eufora offers competitive compensation and benefits, including medical, dental, life insurance, 401(k), and paid time off.