SEO & AI Search Strategist

About Javvy

Javvy is on a mission to set a new standard for café favorites with better-for-you beverages that are craveable, convenient, and without compromise. Positioned at the intersection of café culture, convenience, and functional nutrition, we’re reimagining the drinks people buy every day — proving you don’t have to compromise between great taste and quality ingredients. What began as a cult-favorite DTC brand has rapidly scaled into an omnichannel business, now expanding into major retail while building a loyal community around better-for-you café favorites.

The Opportunity:

We are looking for an experienced SEO \& AI Search Strategist to lead and execute our organic search and generative engine optimization (GEO) strategy. This role will drive visibility across traditional search engines and emerging AI-powered discovery platforms including Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and more.

You will own day-to-day SEO initiatives, develop high-impact content strategies, write and optimize blog content, monitor evolving AI search trends, and identify opportunities to improve how our brand is discovered online. This is a highly strategic and hands-on role for someone who is passionate about search, content performance, and the future of AI-driven discovery.

What You’ll Own:

SEO \& GEO Strategy

• Own and execute SEO and GEO strategies across website content, blogs, landing pages, and other organic growth channels.
• Develop keyword, topic, and search-intent strategies that support business goals.
• Optimize content for both traditional search engines and AI-powered answer engines.
• Identify opportunities to increase visibility in AI Overviews, featured snippets, answer boxes, and generative AI responses.
• Monitor search algorithm updates, AI platform changes, and emerging GEO best practices.

Content Strategy \& Blog Development

• Create SEO-informed content plans, blog calendars, and topic clusters.
• Write, edit, and optimize blog posts designed to rank, educate, and convert.
• Build detailed content briefs, outlines, meta titles, meta descriptions, FAQs, schema recommendations, and internal linking plans.
• Refresh and improve existing content based on performance, competitive gaps, and changing search behavior.
• Ensure content is accurate, brand-aligned, helpful, and structured for AI discoverability.

AI Search \& Market Trend Monitoring

• Stay current on new AI releases, generative search tools, and changes in how people discover brands online.
• Regularly evaluate how the company appears across AI platforms such as ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and other answer engines.
• Translate AI and market trend insights into actionable optimization recommendations.
• Test new tools, workflows, and content formats that improve search and AI visibility.

SEO Operations \& Efficiency

• Manage day-to-day SEO workflows, content updates, audits, reporting, and optimization tasks.
• Improve SEO processes, templates, dashboards, and recurring workflows.
• Coordinate with writers, designers, developers, and marketing team members to keep initiatives moving efficiently.
• Conduct on-page and basic technical SEO reviews, including metadata, internal links, broken links, redirects, indexability, site structure, and page speed issues.
• Prioritize SEO tasks based on business impact.

Reporting \& Performance Analysis

• Track organic traffic, keyword rankings, content performance, conversions, backlinks, and AI search visibility.
• Build regular reports with insights, takeaways, and recommended next steps.
• Monitor competitors, content gaps, SERP changes, and market trends.
• Use data to guide content updates, new content creation, and technical improvements.

You’re a Fit If…

• You have 3–5 years of experience in SEO, content strategy, organic growth, or digital marketing
• You have proven experience writing and optimizing blog content for SEO performance
• You have a strong understanding of keyword research, search intent, metadata, on-page SEO, internal linking, and content structure
• You are highly curious about AI search and generative engine optimization (GEO)
• You have experience using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Profound
• You can translate performance data into clear, actionable recommendations
• You have strong project management and organizational skills
• You are an excellent written communicator with strong attention to detail
• You are comfortable owning projects independently and managing recurring workflows
• Bonus points if you have experience with schema, structured data, AI Overview optimization, editorial workflows, or CPG brands
• You are strategic, proactive, analytical, and excited about helping shape how brands are discovered in the evolving AI search landscape

Why This Role Rocks:

• Competitive Salary
• 100% Company-Paid Health, Dental, Vision \& Life Insurance for employees
• (Family coverage available at employee cost)
• 401(k) Retirement Plan
• Parental Leave
• Free Access to Javvy Products
• Career Growth Opportunities
• Collaborative, Fast-Paced Start-Up Environment