Brand & Marketing Coordinator

The Brand \& Marketing Coordinator is a critical execution role responsible for supporting property leasing activity, managing broker and client communications, driving social media and email marketing, and coordinating events from planning through execution. This person brings hands-on graphic design capability paired with strong organizational and marketing skills — they understand that design quality and brand consistency must be reflected in every output, and they can contribute directly to creating it. They work closely with both the Head of Brand \& Creative and the Creative Designer to bring campaigns and experiences to life with a high standard of visual craft.

Responsibilities

Property Leasing Support

• Maintain and organize leasing materials, including availability schedules, property summaries, and tour packages
• Coordinate property photos, drone, walkthrough tours, etc., ensuring spaces are show-ready
• Create property assets from leasing materials, email campaigns, social assets, event materials, etc.
• Support the leasing team with market research, prospect outreach, and follow-up communications
• Track all active leasing availability and prospect engagement

CRM \& Client List Management

• Own day-to-day management of the company CRM platform — data entry, list hygiene, segmentation, and reporting
• Build and maintain organized contact lists for clients, prospects, brokers, press, and event audiences
• Ensure contact records are consistently updated across all campaigns and outreach activity

Social Media

• Assist in developing and executing the social media strategy across platforms for both company and development portfolio (Instagram, LinkedIn, etc.)
• Plan and manage a content calendar aligned to leasing milestones, events, company news, and brand moments
• Design and produce social media assets independently, maintaining brand consistency across all posts and campaigns, coordinating with creative designer as needed
• Schedule, post, and monitor content; track performance and provide regular reporting
• Engage with followers and manage community interactions with a brand-appropriate voice

Email Marketing

• Build and deploy email campaigns for property announcements, event invitations, newsletters, and broker communications
• Design email templates and campaign visuals that reflect Riverside's brand standards
• Manage email lists and segmentation within the email marketing platform
• Track open rates, click-throughs, and engagement; report on performance and recommend optimizations

Event Coordination

• Coordinate logistics for client events, property activations, broker events, and industry functions
• Manage vendor relationships, including catering, rentals, AV, florals, and venue coordination
• Develop and manage event timelines, run-of-show documents, and setup/breakdown logistics
• Serve as on-site lead for event execution, ensuring a seamless and on-brand experience
• Coordinate event asset needs with the Creative Designer (invites, signage, printed materials)

Swag \& Branded Merchandise

• Source, order, and manage inventory of branded swag and client gifts
• Identify vendors that align with Riverside's quality and aesthetic standards
• Manage fulfillment for events, client mailings, and ad hoc requests

Print \& Production Support

• Assist with in-house printing, binding, and assembly of presentations and leasing materials
• Coordinate with Creative Designer and external print vendors for event and marketing materials as needed

Qualifications

• 3-5 years of experience in marketing coordination, graphic design, real estate marketing, or a related field — candidates with a design background who have grown into marketing execution roles or are interested in taking on more strategic roles are strongly encouraged to apply
• A genuine and demonstrable eye for design, detail, and quality — portfolio or work samples required
• Resourceful by nature; when the answer isn't obvious, they know how to find it
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) required; ability to produce polished, on-brand design work independently
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
• Working knowledge of social media platforms and scheduling tools (e.g., Later, Hootsuite, or similar)
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Excellent written communication skills; experience writing client-facing copy is a plus
• Proficiency in Microsoft Office and Canva preferred
• Event coordination experience preferred
• Familiarity with print production and file preparation a plus
• Interest in exploring AI tools for efficiency without compromising design standards