Marketing Director

Reports to:

CMO (Americas)

Direct reports:

1

Brands:

multi-brand portfolio (mass beauty)

Location:

NY, NY

MCoBeauty \& Nude by Nature Expands Across the US, with a New Office in the Heart of NYC!

MCoBeauty \& Nude by Nature, one of Australia’s largest beauty brands, has officially launched in the United States and is rapidly scaling across major mass retail channels. With our US headquarters in Rockefeller Center, NYC, we are accelerating distribution nationwide — bringing high-quality, affordable beauty to leading retailers.

As we continue to expand across the US mass market landscape, we are seeking a commercially minded supply chain leader to drive customer excellence, distribution efficiency, and operational performance.

Position Overview

We are seeking a strategic, analytically rigorous Marketing Director to partner closely with the CMO in anchoring the long-term marketing vision across two high-growth beauty brands.

This role sits at the intersection of brand strategy, channel strategy, commercial partnership, financial discipline, and performance analytics. The ideal candidate is equal parts brand thinker and operator — someone who can translate creative ambition into measurable business impact.

You will help architect the annual masterplan, optimize the marketing mix, manage budgets, and build reporting frameworks that ensure every initiative drives brand equity and profitable growth.

Key Responsibilities

1\. Brand \& Growth Strategy

• Partner with CMO to codify and evolve multi-year brand strategy across two brands
• Translate vision into actionable annual and quarterly marketing masterplans
• Ensure cultural campaigns, launches, and retail moments ladder into long-term brand positioning
• Identify whitespace opportunities, portfolio expansion, and innovation pipelines

2\. Channel \& Marketing Mix Strategy

• Own full-funnel channel strategy (earned, owned, paid, experiential, creator, retail)
• Develop marketing mix models to guide investment allocation
• Optimize spend across channels to drive engagement, traffic, sell-through, and brand heat
• Align brand storytelling with retail and e-commerce growth objectives

3\. Budget Ownership \& Financial Rigor

• Own annual marketing budget planning across both brands
• Forecast, track, and optimize spend vs. performance
• Identify efficiencies and reallocation opportunities without compromising momentum
• Partner with Finance to ensure clear ROI measurement and reporting cadence

4\. Data, Analytics \& Reporting

• Build and lead centralized marketing performance dashboards
• Establish KPIs across brand, engagement, traffic, retail sell-through, and ROAS
• Translate complex data into clear executive narratives
• Oversee post-campaign recaps with actionable optimization insights
• Champion a test-and-learn culture rooted in performance accountability

5\. Commercial Partnership \& Retail Alignment

• Partner with Sales and Commercial teams to align marketing with retail priorities
• Support key account planning (Target, Walmart, Grocery, etc.)
• Ensure campaigns and activations support sell-in, sell-through, and distribution expansion

6\. Organizational Leadership

• Act as strategic backbone to the CMO and marketing leadership team
• Ensure campaign R\&Rs, timelines, and deliverables are clearly defined
• Help align brand, social, influencer, and trade marketing into a cohesive engine
• Mentor and develop junior strategy/analytics talent

What Success Looks Like

• Clear, disciplined annual masterplan across two brands
• Marketing mix optimized to improve CPE, ROAS, and sell-through
• Transparent, executive-ready reporting that informs real-time decision making
• Strong commercial alignment between marketing and retail growth
• Creative ambition grounded in measurable business impact

Ideal Candidate Profile

• 8–12\+ years in brand strategy, growth marketing, or marketing analytics
• Experience in beauty, CPG, or high-growth consumer brands preferred
• Strong financial acumen (budget management, forecasting, ROI modeling)
• Deep understanding of omnichannel marketing and retail ecosystems
• Comfortable partnering with commercial/sales teams
• Proven ability to influence cross-functional stakeholders
• Strategic thinker who can zoom out — and disciplined enough to execute

About DBG Health \& VidaCorp

DBG Health, Australia's largest independent health, wellness, and beauty company, is headquartered in Melbourne and supported by a team of over 1,000 dedicated professionals. We are committed to delivering affordable and innovative solutions that enhance customer well-being.

As a prominent player in pharmaceuticals, consumer goods, beauty, health, and wellness, DBG Health is now poised for significant global expansion. Our efforts to enter new markets underscore our dedication to broadening our reach and impact. This strategic growth reinforces our position as a global leader in our industry and highlights our commitment to providing innovative and accessible solutions worldwide.

DBG Health is committed to fostering a workplace culture that is safe, diverse, inclusive, and accessible for everyone. As a global employer, we aspire to build a workplace to reflect the diverse communities we serve around the world. We are dedicated to providing equal opportunities and we welcome applicants of all backgrounds, identities and experiences. We strive to build a collaborative and inclusive environments, where employees feel supported, respected and empowered to succeed.

• Should you require reasonable adjustments through the recruitment process, please let us know in your application. We will collaborate closely with you to meet your needs and provide appropriate support.