Senior Director of Product Management

Role Overview

We are seeking a

Senior Director of Marketing OS \& Lead Generation Suite

to own and scale one of the most critical product pillars. This leader will define the vision, strategy, and execution across our

end-to-end lead generation and marketing operating system

, ensuring our customers can attract, capture, nurture, and convert leads seamlessly.This role sits at the intersection of

product, growth, and platform strategy

, and will oversee a broad and highly integrated portfolio of tools that power the full customer acquisition lifecycle.

Product Scope

You will lead strategy and execution across a comprehensive suite of products, including:

• Lead Capture \& Conversion:

Funnels \& Websites, Funnel AI, Forms, Surveys, Quizzes, QR Codes, Chat Widget, Countdown Timers, Funnel Widgets

• Traffic \& Acquisition:

Digital Ads, SEO, AEO, GEO, Online Listings, Google Business Profile (GBP), Domains, URL Redirects

• Engagement \& Nurture:

Email Marketing, Email AI, Social Planner, Blogs, Reputation Management, Notifications

• Growth \& Monetization:

Affiliate Manager, Loyalty \& Referral Programs

• Brand \& Content Systems:

Template Library, Brand Boards, Media Storage, Webinar

• Data, Analytics \& Tracking:

Dashboards, Reporting, Analytics, External Tracking

• Emerging Experiences:

Vibe and next-gen AI-driven marketing workflows

Key Responsibilities

1\. Vision \& Strategy

• Define and own the

long-term vision for organization’s Marketing OS and Lead Generation ecosystem

• Identify opportunities to unify fragmented tools into a

cohesive, AI-powered growth platform

• Drive product strategy that increases

lead volume, conversion rates, and customer ROI

2\. Product Leadership

• Lead a

group of product managers and cross-functional teams

across multiple product lines

• Ensure tight integration across all surfaces to deliver a

seamless user experience

• Prioritize investments across a large surface area with clear

ROI and customer impact

3\. Growth \& Monetization

• Partner with Growth, Sales, and Customer Success to drive:
• Adoption of core lead gen tools
• Expansion revenue across the suite
• Measurable improvements in customer acquisition performance
• Develop packaging and positioning strategies for

bundled and standalone offerings

4\. AI \& Automation Innovation

• Embed AI across the ecosystem (Email AI, Funnels AI, Vibe, etc.) to create

autonomous marketing workflows

• Lead the transition from tools →

intelligent systems that execute for the customer

5\. Platform \& Ecosystem Thinking

• Ensure all products operate as part of a unified

Marketing OS

, not standalone features

• Drive extensibility through APIs, integrations, and ecosystem partnerships
• Collaborate with other platform leaders (CRM, Payments, Conversations, etc.)

6\. Data \& Performance Ownership

• Establish and track core metrics:
• Lead generation volume \& quality
• Conversion rates across funnels
• Campaign performance (ads, email, SEO)
• Customer ROI and LTV impact
• Build feedback loops using analytics and reporting to continuously optimize performance

7\. Cross-Functional Leadership

• Work closely with Engineering, Design, Marketing, Sales, and Support
• Align stakeholders around roadmap priorities and platform direction
• Act as a key executive voice for this product pillar internally and externally

Qualifications

• 10\+ years of experience in

product management, growth, or marketing technology

• Proven track record leading

large, complex product portfolios

or platforms

• Deep expertise in

lead generation, digital marketing, and conversion systems

• Experience with tools such as:
• Funnels / landing pages
• Paid ads platforms
• Email marketing \& automation
• SEO / local SEO
• Strong understanding of

SMB and agency needs

(preferred)

• Experience integrating or building

AI-driven product experiences

• Demonstrated ability to lead

senior ICs and managers

across multiple teams

• Highly data-driven with strong business and monetization acumen

Why This Role Matters

This is one of the most strategic leadership roles at client. You will directly shape how millions of businesses

acquire and grow customers

, while defining the future of

AI-powered marketing platforms

.