Marketing Director

At NAYA, we’re on an exciting journey

• growing fast, sharing authentic, fresh, and nutritious Middle Eastern flavors, and building a team that grows right along with us.

We are looking for an experienced, passionate Director of Marketing to grow with us!

If you’re ready to lead with heart, inspire others, and be part of something bigger,

NAYA is the place to make it happen.

Position Summary

The

Director of Marketing

is a key member of NAYA’s team and a strategic leader behind all brand, marketing, digital engagement, and revenue initiatives. This role oversees the full marketing function—including brand, creative, digital, loyalty, PR, social, and community engagement.

This leader sets the marketing vision, builds scalable programs that deepen guest connection, and develops revenue-generating strategies to support NAYA’s ambitious multi-market expansion. The ideal candidate is a hands-on, data-driven brand builder with deep restaurant or consumer-facing experience who thrives in a high-growth environment and loves building teams, processes, and systems from the ground up.

How You’ll Make an Impact

• Create and execute NAYA’s long-term marketing strategy

to support rapid growth, new market openings, and ongoing brand awareness.

• Own the NAYA brand

, ensuring consistency, clarity, and a strong emotional connection across all channels, platforms, and experiences.

• Lead integrated marketing campaigns

across digital, social, paid media, influencer, community partnerships, PR, and local store marketing.

• Drive revenue growth

through data-driven acquisition, retention, and loyalty initiatives.

• Oversee digital experience and performance

, including website, online ordering pathways, SEO/SEM, and customer engagement platforms.

• Partner closely with Operations, Culinary, Technology, and People \& Culture

to align marketing programs with the guest experience and company growth roadmap.

• Lead and develop a high-performing Marketing team

, fostering creativity, accountability, and cross-functional collaboration.

• Establish KPIs and analytics frameworks

to measure campaign performance, refine strategies, and optimize ROI.

• Serve as executive owner of new restaurant opening (NRO) marketing

, supporting market launches with clarity, consistency, and brand amplification.

• Represent NAYA externally

in partnership discussions, media interactions, community impact initiatives, and brand collaborations.

What You’ll Bring

• 8\+ years of progressive marketing leadership experience, ideally in fast-casual, hospitality, retail, or another multi-unit consumer brand.
• Proven track record leading both

brand marketing

and

sales-driven revenue channels

(catering, B2B, partnerships, or similar).

• Demonstrated success in building integrated marketing strategies and scaling programs in a high-growth environment.
• Strong understanding of digital marketing, loyalty ecosystems, guest data, and performance analytics.
• Ability to balance strategic thinking with hands-on execution—comfortable building systems, workflows, and teams from scratch.
• Exceptional leadership, communication, and cross-functional partnership skills.
• A passion for brand storytelling, hospitality, and creating meaningful guest experiences.
• Experience overseeing agencies, creative partners, and external vendors.
• Strong business acumen and the ability to manage budgets, forecasts, and ROI-driven decision-making.

You will love working at NAYA

We believe great people deserve great rewards. NAYA offers a comprehensive and people-focused benefits package designed to support you at work and beyond, including:

• Competitive pay to recognize your impact
• Annual Bonus potential
• Paid Time Off and Paid Sick/Safe Time
• Medical, dental, and vision insurance to keep you healthy and thriving
• Commuter benefits to make life easier
• Employee discounts and free NAYA meals — because we believe in enjoying what we serve
• Growth opportunities at every level
• More on the way!