Growth and Marketing Manager

• Growth \& Digital Marketing Manager
• Location: Remote
• Department: Marketing
• Reports to: Head of Marketing
• Salary: Up to£75,000 - £85,000 \+ bonus (c. 20%)

About the Rol

e

We’re looking for an experienced Growth \& Digital Marketing Manager to take ownership of our digital performance engine and help scale the business through data‑driven, measurable marketin

g.

You’ll play a hands‑on role developing growth campaigns across multiple channels, owning the reporting and analytics layer that connects marketing activity to sales outcomes. You’ll shape how we use data, marketing automation, and lifecycle programmes to improve pipeline quality, conversion rate, and customer retenti

on.

This position suits someone commercially minded, curious, and comfortable switching between strategy and execution — someone who enjoys collaborating closely with Sales, Revenue Operations, and Product te

**ams.

Key Responsibil**

itiesGrowth Strategy \& Camp

• aigns

Own and optimise the digital funnel across awareness, acquisition, conversion, and rete

• ntion.Plan and run multi‑channel growth campaigns (email, paid media, content, community, partners
• hips).Test and refine activities using a structured experimentation approach focused on measurable out
• comes.Work closely with the Head of Sales to align marketing programmes with revenue ta

**rgets.

Data, Reporting \& Revenue Ope**

• rations

Take ownership of performance reporting and ROI analysis across the marketing

• funnel.Build dashboards and insights that translate data into decisions and ROI impro
• vements.Act as a data advocate within the team — ensuring high standards of accuracy, tracking, and attr
• ibution.Collaborate with Revenue Operations to streamline lead management, reporting cadence, and fore

**casting.

Marketing Automation**

• \& CRM

Manage HubSpot as the marketing automation and CRM

• platform.Develop workflows, lead scoring models, segmentation, and lifecycle
• journeys.Ensure data is clean, structured, and used effectively for lead nurturing and campaign pe

**rformance.

Lifecycle \& Retentio**

• n Marketing

Build nurture and retargeting campaigns that support customer and partner

• engagement.Optimise buyer and user journeys to reduce friction and improve conversion and rete
• ntion rates.Partner with Sales and Customer Success to deliver a connected experience from first touch

**to advocacy.

Team \&**

• Collaboration

Contribute to a growing marketing team by sharing knowledge, mentoring, and supporting wid

• er priorities.Work cross‑functionally with Sales, Product, and Leadership teams to align goals
• and messaging.Bring energy, creativity, and a proactive attitude — comfortable rolling up your sleeves

when requ

**ired.

About YouEssen**

• tial Experience

5\+ years in growth, digital, or lifecycle marketing roles (preferably within B2B

• or technology).Proven track record of owning marketing performance, reporting, and measurable
• revenue impact.Hands‑on experience managing HubSpot (automation, CRM, report
• ing, workflows).Comfortable using analytics to drive marketing decisions and
• demonstrate ROI.Strong collaboration skills working with Sales and cross‑functional

business

• units.

DesirableExperience in SaaS, fintech, or HR t

• ech environments.Background in community‑led growth or adv
• ocacy programmes.Familiarity with paid media platforms, optimisation tools, and A/B testi
• ng methodologies.Previous involvement in scaling or early‑gro

wth environments.