PMAX Campaign Manager

Job Title:

PMAX Campaign Manager

Location:

Remote

Duration:

Contract - 23 months

Pay Range:

$32\.5/hr $42\.54/hr (W2)

Job ID:

411533

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking an experienced PMAX Campaign Manager to join our dynamic US e-commerce Paid Search team. The ideal candidate will have strong experience in PMAX and Shopping feed-based search campaigns across Google and Bing, and a proven ability to design, implement, analyze, and optimize performance-focused media to exceed business goals.

Responsibilities:

• Apply advanced subject matter knowledge to complex interactive marketing problems and act as an expert for cross-functional initiatives.
• Lead end-to-end PMAX campaign strategy, planning, launch, and optimization aligned to KPIs and company priorities.
• Supervise daily management of seasonal and evergreen campaigns across the US product portfolio.
• Define and manage auto-bidding strategies and actively optimize via third-party platforms.
• Develop, drive, and evaluate online customer experience strategies and roadmaps for businesses or countries.
• Launch PMAX and audience strategies for new products and customer segments.
• Ensure ad creative and extensions align to the marketing calendar, seasonal promotions, and offers.
• Generate quarterly and ad hoc forecasts and advise on Paid Search investment decisions.
• Monitor pacing versus quarterly plans and report performance with clarity and accuracy.
• Create a campaign testing roadmap that yields actionable insights and core optimizations across partners, formats, features, and technologies.
• Run tests, analyze results, and communicate learnings across Paid Search and the broader US organisation.
• Proactively provide web consultancy on look and feel, navigation, and information architecture to meet business objectives.
• Establish, track, and measure success metrics such as traffic, revenue, leads, conversion, and TCE.
• Lead adoption of HP web standards, processes, and tools. Select, manage, and motivate agencies or contractors. Manage functional budgets.

Required Skills \& Qualifications:

• 5\+ years of hands-on PMAX and Shopping campaign management across Google and Bing.
• Expertise with third-party bid and campaign management platforms such as SA360, Marin Software, or Skai.
• Proven web analytical skills, including measurement, ROI, forecasting, and performance diagnostics.
• Advanced writing and editing for the web with minimal edits required.
• Proficiency in Microsoft Excel, pivot tables, and PowerPoint with ability to manipulate datasets from multiple platforms.
• Bachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing, Computer Science, or related field.

Preferred Skills:

• Google Ads and Microsoft Ads certifications.
• Experience linking interactive plans to business results in e-commerce environments.
• Knowledge of direct marketing, CRM, and web production principles.
• Experience managing agencies, budgets, and virtual teams.

Why BCforward?

At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.
• Opportunities for growth with global clients.
• A supportive, inclusive culture that values innovation and people.
• Exposure to cutting-edge technologies and projects.