Founding Community & CRM Manager

Founding Community \& CRM Manager

About Aboard

Aboard is building a new category of Mobile Living.

Our mission is to make it easier to live, work, and explore beyond traditional boundaries. Combining automotive-grade engineering, integrated energy systems, and thoughtful living design, Aboard creates travel trailers designed for modern life on the move.

As we prepare for launch, we’re looking for a Founding Community \& CRM Manager to help build and nurture our earliest community of supporters, reservation holders, and future owners.

This is a unique opportunity to join an early-stage startup and help shape the customer experience from day one.

Role Overview

As the Founding Community \& CRM Manager, you will be responsible for building relationships with our audience, managing customer communications, and creating a thriving community around the Aboard brand.

You will own the customer journey from first sign-up through reservation and ultimately ownership, ensuring every interaction strengthens trust, engagement, and advocacy.

You will work closely with the Founder, Product, and Marketing teams to turn customer insights into better products, better stories, and stronger customer relationships.

What You’ll Do

Community Building

• Build and manage Aboard’s community of subscribers, reservation holders, and future owners
• Develop programs that increase engagement and participation
• Identify and cultivate early brand advocates and ambassadors
• Foster meaningful conversations and customer connections across channels

CRM \& Lifecycle Marketing

• Own HubSpot CRM and customer segmentation
• Build and manage customer journeys, automation workflows, and nurture campaigns
• Create email campaigns, newsletters, and product updates
• Improve lead-to-reservation conversion rates
• Maintain CRM data quality and reporting

Customer Experience

• Design and improve the end-to-end customer experience
• Ensure customers feel informed, valued, and connected throughout their journey
• Respond to customer inquiries and coordinate follow-up communications
• Develop onboarding experiences for reservation holders

Events \& Customer Engagement

• Organize prototype tours, customer meetups, launch events, and virtual sessions
• Support field marketing and experiential events
• Manage reservation holder experiences and VIP programs

Voice of Customer

• Collect customer feedback, feature requests, and product insights
• Conduct customer interviews and surveys
• Create recurring Voice of Customer reports
• Partner with Product and Marketing teams to identify trends and opportunities

Qualifications

Required

• 5\+ years experience in CRM, Community, Customer Success, Customer Experience, or Consumer Marketing
• Hands-on experience with HubSpot or similar CRM platforms
• Strong written and verbal communication skills
• Experience building and engaging customer communities
• Highly organized with strong project management skills
• Comfortable working in a fast-paced startup environment
• Passion for outdoor lifestyle, travel, mobility, or consumer products

Preferred

• Experience in automotive, RV, outdoor, mobility, or consumer hardware industries
• Experience managing ambassador or referral programs
• Experience planning and executing customer events
• Startup experience at an early-stage company
• Familiarity with lifecycle marketing, email marketing, and customer analytics

Success Metrics

Within the first 12 months, you will:

• Build and manage Aboard’s founding customer community
• Increase subscriber-to-reservation conversion rates
• Establish scalable CRM and lifecycle marketing systems
• Launch recurring customer communications and newsletters
• Develop customer advocacy and referral programs
• Create a structured Voice of Customer feedback process
• Help grow a passionate community of future Aboard owners

Why Join Aboard

You’ll help define a new category of mobility and living.

This is an opportunity to build a brand, community, and customer experience from the ground up alongside a team with backgrounds from leading automotive, outdoor, and technology companies.

If you’re excited about creating meaningful customer relationships and helping shape the future of mobile Living, we’d love to hear from you.