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Associate Creative Director

Publicis Groupe

Location

Boston, MA, US

Salary

$125,888 - $144,816 /yearly

Type

NaN

Posted

Today

via indeed

Job Description

Location: Boston, MA (Hybrid — 4 days/week in office)

About the Role

We’re looking for an Associate Creative Director, Art to lead social-first creative for an exciting automotive brand — a brand built on bold ideas, cultural relevance, and work that refuses to blend in.

This is not traditional advertising.

This role is for someone who lives and breathes social — who understands how content moves, how trends evolve, and how to create ideas that people actually want to engage with. You’ll partner closely with an ACD Writer to concept and implement work that shows up natively across platforms like Instagram, TikTok, and beyond.

You’ll be hands-on, leading both concept and craft, while shaping the creative direction of one of the most exciting brands in social today.

What You’ll Do

  • Lead the creative development of social-first campaigns and always-on content
  • Partner with an ACD Copywriter to create platform-native, culturally relevant ideas
  • Bring a strong visual POV across design, motion, and video
  • Concept content that ranges from scrappy/reactive to fully produced shoots
  • Oversee and contribute to end-to-end production (pre-pro through post)
  • Collaborate with editors, content creators, and cross-functional teams
  • Push work beyond expectations — making it unexpected, entertaining, and shareable
  • Maintain high creative standards while navigating the complexity of a large organization

What We’re Looking For

  • Social-first problem solver (non-negotiable): You understand what works on social because you’re immersed in it — not because you’ve read about it.
  • Strong conceptual \+ design skills: You can generate big ideas and bring them to life with a sharp visual perspective.
  • Video fluency: Editing experience (or deep understanding of post) is a major plus.
  • Production experience: You know how to take ideas from concept through execution — on set and in post.
  • AI-aware, not AI-dependent: You’re excited by new tools but know that great ideas come first.
  • Big brand experience: You’ve worked within complex organizations and understand how to navigate scale, collaborators, and structure without losing creative integrity.
  • Automotive interest (nice to have):You don’t need auto experience, but you should appreciate the product and culture.
  • Exceptional portfolio that demonstrates conceptual art direction.

Why Boston

This role is based in Boston to support close collaboration with key team members, including editorial and creative partners. With a hybrid model requiring in-office presence, proximity is critical to maintaining speed, quality, and creative cohesion.

What Success Looks Like

  • Work that feels native to the platform, not like advertising
  • Ideas that people engage with, share, and talk about
  • A creative voice that helps define what the brand looks and feels like in social
  • The ability to balance scrappy execution with high-production storytelling
  • Tone Check (this is intentional)
  • We’re not looking for someone who wants to make ads.
  • We’re looking for someone who wants to make content people actually care about.

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