Location
Remote
Salary
Not specified
Type
fulltime
Posted
Today
Job Description
Senior Online Subscription Marketing Manager/Product Manager (Remote)
About the Company
We’re a data-driven financial intelligence company on a mission to help consumers and professionals make smarter, safer investment decisions. Our work is built on independence, objectivity, and performance—and our products are trusted by serious investors who want clarity in a noisy market.
About the Platform
Our flagship subscription platform delivers real-time, objective market insights and premium tools built for action-oriented investors, including:
- A top-tier stock rating system with premium features
- Advanced filters and screening tools to identify opportunities faster
- Real-time Buy/Sell alerts powered by data-driven signals
- A deep database covering tens of thousands of stocks, ETFs, and mutual funds
The Opportunity
We’re hiring a results-driven
Senior Online Subscription Marketing Manager
to accelerate growth for our subscription platform—owning strategy and execution across acquisition funnels, conversion optimization, onboarding, retention, and churn reduction.
This role is perfect for someone who understands the
subscription lifecycle end-to-end
, loves testing and iterating, and knows how to scale memberships through multiple traffic sources.
What You’ll Own
- Subscription Growth Strategy:
Build and execute plans to increase paid subscribers across acquisition, conversion, activation, retention, and win-back.
- Lifecycle Optimization:
Improve key subscription metrics—paywall conversion, checkout performance, onboarding completion, retention, and churn.
- Acquisition \& Paid Membership Growth:
Drive new subscriber acquisition through diversified traffic strategies (paid, organic, partnerships, affiliate, email, etc.).
- Funnel Development:
Partner with copywriters, designers, and developers to launch high-performing landing pages, sales pages, and checkout/cart experiences.
- Cross-Functional Execution:
Collaborate with Agile teams (engineering, design, data, marketing) to ship improvements quickly and efficiently.
- Experimentation \& Testing:
Run A/B tests and experiments across the funnel—define hypotheses, measure impact, and scale winners.
- Data-Driven Decisions:
Use quantitative and qualitative insights to prioritize roadmap improvements and continuously refine growth strategy.
- Stakeholder Communication:
Present performance, learnings, and next-step recommendations clearly to leadership and internal teams.
What We’re Looking For
- 5\+ years
in subscription growth, lifecycle marketing, or product-led subscription marketing (DTC or web subscription experience strongly preferred)
- Proven track record improving
conversion rates, onboarding, retention, and churn
- Experience building and optimizing subscription funnel components:
paywalls, checkout, upsells, trials, pricing tests
- Strong analytical ability with comfort using data to drive decisions (dashboards, cohorts, conversion analysis, experimentation)
- Experience collaborating across functions (copy, creative, engineering, analytics/data)
- Familiarity with tools like
Jira/Confluence
, analytics platforms, and experimentation frameworks
- Bonus points for experience in
financial services, investing, or market data products
- Bonus points for direct response copy / performance marketing mindset
- Bachelor’s degree preferred; certifications (CSPO, PMP) are a plus
Why You’ll Love This Role
- Make a measurable impact on a high-visibility subscription business
- Work remotely with a fast-moving, collaborative team
- Build products and funnels that help users make smarter financial decisions
- Competitive compensation and benefits
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