Manager, Strategic Marketing

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

Company Description:

BioPharm Communications is the leading third-party medical communications provider and omnichannel partner for the life sciences industry. BioPharm specializes in creating meaningful connections with healthcare professionals (HCPs) to improve patient outcomes.

At the core of BioPharm’s offering is Tandem, a proprietary data and technology platform. Tandem is the engine behind everything the organization delivers – enabling intelligent, data-driven omnichannel strategies that reach and engage HCPs. From precision targeting and content personalization to 1:1 omnichannel activation and performance optimization, Tandem ensures every campaign is actionable, scalable, and built to deliver results.

If this excites you, then apply below.

Job Description:

The CRM Strategy Manager is a key position within BioPharm’s CRM and Marketing Strategy team responsible for leading the strategic planning, performance management, and optimization of omnichannel marketing campaigns. This role serves as the central point of contact for internal and external stakeholders and ensures CRM programs are designed, executed, and measured in alignment with brand objectives and key performance indicators.

The CRM Strategy Manager works closely with the Omnichannel Strategy team to translate brand challenges and engagement goals into coordinated CRM campaign strategies that support complex HCP journeys. In this capacity, the role helps operationalize omnichannel engagement strategies by aligning CRM campaign design, segmentation, triggers, and messaging cadence to broader customer journey frameworks.

This position plays a critical role in connecting strategy to execution by partnering with CRM Operations, Client Solutions, Creative, Media, and Data \& Analytics teams to ensure campaigns are effectively launched, measured, and continuously optimized. The CRM Strategy Manager is also responsible for overseeing campaign metrics, performance insights, and reporting, using data-driven recommendations to improve engagement and program outcomes.

The ideal candidate is comfortable working in a fast-paced environment, managing multiple campaigns and stakeholders, and translating complex marketing strategies into actionable campaign plans. Attention to detail, strong communication skills, strategic thinking, and the ability to manage complex omnichannel campaign structures are essential to success in this role.

Job Responsibilities

• Partner with the Omnichannel Strategy team to translate brand objectives and engagement goals into CRM campaign strategies that support complex HCP journeys and align with broader omnichannel engagement frameworks and KPIs.

• Contribute to the design and execution of coordinated campaign flows including audience segmentation, behavioral triggers, messaging cadence, and cross-channel alignment.
• Serve as the CRM department’s primary internal and external point-of-contact for assigned campaigns, partnering closely with Client Solutions, Account teams, and external clients.
• Collaborate with CRM Operations to coordinate campaign setup, deployment planning, and execution across marketing platforms, ensuring campaigns are implemented according to strategy and KPI tracking requirements.
• Oversee target list acquisition, segmentation strategy, and coordination of data integrations including ETL processes, FIAs, and external data agreements to ensure accurate and compliant campaign activation.
• Own campaign performance measurement including data requests, reporting development, performance analysis, and delivery of insights and recommendations to internal teams and clients.
• Monitor campaign performance and partner with Data \& Analytics teams to identify optimization opportunities and drive continuous improvement.
• Collaborate cross-functionally with CRM Operations, Creative, Media, Omnichannel Strategy, and Data \& Analytics teams to ensure seamless execution and optimization of integrated marketing campaigns.
• Identify opportunities to improve campaign performance through enhanced segmentation, targeting strategies, testing frameworks, and marketing technology capabilities.

Qualifications:

• 7\+ years of professional marketing experience, with experience supporting CRM, lifecycle marketing, or omnichannel campaign programs.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience designing, managing, and reporting on data-driven marketing campaigns or cross-channel engagement programs, with the ability to analyze performance metrics and translate insights into actionable optimization recommendations.
• Demonstrated experience collaborating with cross-functional teams including strategy, operations, analytics, and client stakeholders to deliver integrated marketing campaigns.
• Strong proficiency in Microsoft Excel and PowerPoint, including developing performance reports, presentations, and campaign insights.
• Excellent written and verbal communication skills, with the ability to clearly present campaign strategy, insights, and recommendations to internal teams and clients.
• Proven ability to manage multiple campaigns or projects simultaneously in a fast-paced environment while maintaining strong attention to detail and organization.
• Analytical, proactive team player with the ability to prioritize competing priorities, work independently, and collaborate effectively across teams.

Preferred Qualifications

• Experience in healthcare, pharmaceutical, or life sciences marketing
• Experience supporting CRM or lifecycle marketing programs, including audience segmentation, triggered campaigns, or journey-based marketing.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Veeva CRM, Adobe, etc.).
• Experience working with marketing analytics and visualization tools such as Tableau or similar platforms.
• Experience supporting omnichannel or multi-touch marketing programs that integrate email, media, field, or digital engagement channels.
• Ability to evaluate campaign processes and recommend improvements to increase efficiency and effectiveness.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.