Senior Director, Field Leadership

About TOCA Soccer

At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the “third home” for our guests — where they learn, where they live, and where TOCA becomes the place where they play. Whether they’re kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way.

Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.

What Makes a TOCA Teammate?

An individual that seeks to...

Play Hard

Care Deeply

Grow Together

Strive for Excellence

Create Awesome Experiences

Job Highlights

Job Title

: Senior Director, Field Leadership

Reports To

: Sr. Vice President, TOCA Soccer

Location

: Remote – Dallas, TX

Hours Required

: Full-Time, Exempt

Travel

: Up to 75%

About The Role

We are seeking a Senior Director, Field Leadership to lead performance, execution, and leadership development across all TOCA Centers.

This role builds and leads a high-performing field organization, ensuring every center delivers strong financial results, exceptional guest experiences, and consistent operational execution. Acting as the critical link between corporate strategy and field operations, this leader ensures initiatives across growth, revenue, and operations are successfully implemented at scale.

This role is ideal for a proven multi-unit leader who thrives on developing teams, driving accountability, and scaling consistent execution across a growing national footprint.

Your Game Plan

Field Leadership \& Team Development (35%)

• Lead and develop District Managers responsible for multiple TOCA Centers
• Provide coaching, performance management, and ongoing development for field leaders and center managers
• Build strong leadership pipelines for current and future center leadership roles
• Establish and reinforce a culture of accountability, high performance, and team engagement

Center Performance Management (30%)

• Own performance across all TOCA Centers, including revenue, conversion, operational compliance, and guest experience
• Conduct regular performance reviews with District Managers and center leadership teams
• Identify underperforming locations and implement targeted improvement strategies
• Ensure centers consistently meet expectations for financial performance and guest satisfaction

Operational Execution (20%)

• Ensure all locations consistently execute company operational standards and playbooks
• Partner cross-functionally to maintain facility standards, staffing models, and operational compliance
• Support new center openings by ensuring operational readiness, leadership alignment, and strong execution

Sales \& Guest Experience Execution (15%)

• Ensure TOCA Center teams consistently execute sales processes and guest experience standards
• Monitor first visit conversion performance across locations and drive improvement
• Ensure consistent service standards and hospitality across all centers
• Communication \& Alignment
• Serve as the primary communication link between corporate leadership and TOCA Center teams
• Ensure company initiatives are clearly communicated and effectively executed at the field level
• Provide ongoing feedback from the field to corporate leadership regarding performance, challenges, and opportunities
• Leadership Collaboration
• Partner with cross-functional leaders across growth, revenue, and operations to support execution of company initiatives
• Ensure alignment between corporate strategy and field execution across all TOCA Centers

Qualifications \& Experience

• 10\+ years of leadership experience managing multi-location consumer businesses
• Experience leading regional or district operations in sports, fitness, hospitality, or retail environments
• Proven ability to lead and develop high-performing managers and multi-level teams
• Experience driving operational performance and financial outcomes across multiple locations
• Strong leadership, communication, and cross-functional alignment skills

Ability to balance operational discipline with a dynamic, team-oriented culture

TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive job description, responsibilities may evolve as the organization continues to grow and business needs change.