Lead Generation & Growth Marketing Manager (Pioneer Mandaluyong)

Role Overview

The Lead Generation \& Growth Marketing Manager will own the strategy and execution of multi-channel marketing programs focused on:

• Brand repositioning
• Qualified B2B lead generation
• Paid media performance
• AI-driven marketing workflows
• CRM and sales pipeline enablement
• Events and partnerships growth

Qualifications \& Requirements

• 3–7\+ years experience in growth marketing, lead generation, or B2B performance marketing.
• Strong experience with paid media platforms: Meta, LinkedIn, Google Ads
• Hands-on familiarity with Apollo AI and modern AI prospecting/marketing tools
• Proven ability to build automation and AI-assisted workflows
• Experience working with CRM systems and pipeline reporting
• Strong understanding of SEO, SEM, and digital funnel optimization
• Comfortable planning events and supporting business development strategy
• Highly collaborative, proactive, and execution-focused
• Must be available for full-time on-site work.

Key Responsibilities

Lead Generation \& Performance Marketing

• Build and optimize paid campaigns across Meta, LinkedIn Ads, and Google Ads
• Develop scalable acquisition funnels for enterprise and institutional clients
• Track and improve CPL, CAC, conversion rates, and ROI

AI Marketing \& Workflow Automation

• Leverage AI tools such as Apollo AI, ChatGPT, automation platforms, and enrichment tools
• Create AI-driven workflows for prospecting, outbound sequences, segmentation, and reporting
• Implement systems that improve marketing execution speed and efficiency

Brand Rebuilding \& Market Positioning

• Help redefine Envirocycle’s brand presence across digital platforms
• Improve trust, authority, and visibility in sustainability, ITAD, and recycling services
• Coordinate messaging and creative aligned with business goals

CRM \& Sales Enablement

• Manage and optimize CRM workflows (HubSpot, Salesforce, Zoho, or similar)
• Align marketing campaigns with sales pipeline and business development efforts
• Build reporting dashboards and lead nurturing sequences

SEO \& SEM Growth

• Execute SEO strategies to rank Envirocycle as a top leader in ITAD and e-waste services
• Manage SEM campaigns and keyword-driven lead capture programs
• Improve web conversion rates and organic authority

Events \& Partnerships

• Plan and execute industry events, client activations, and corporate sustainability engagements
• Support business development initiatives through strategic marketing and outreach

Collaboration \& Leadership

• Work closely with internal teams and act as a strong team player
• Coordinate with creative, sales, and executive leadership to deliver growth outcomes
• Bring energy, ownership, and execution discipline to the role