Digital Marketing Coordinator

The

Digital Marketing Coordinator

position is responsible for executing and managing online marketing strategies to enhance the Banks online presence and drive traffic.

Key Responsibilities:

Website Administration

• Assist with website maintenance for the Bank

• Research emerging trends regarding web content and user experience (UX)

• Work with Website Agency to ensure we are compliant with the Americans with Disabilities (ADA) and the Web Content Accessibility Guidelines (WCAG) as required

• Work collaboratively with each business line to develop and maintain content in support of their goals

• Communicate and coordinate structural changes with the Website Agency

Digital Presence

• Assist in increasing visibility for the Banks brand, culture, and products and services through the website, search engine optimization, social media presence and media buys

• Utilize social media management platforms to schedule the delivery of relevant and timely content across multiple channels and devices

• Assist with the creation of digital / social content to include video, images, and other content as needed

• Assist departments and business lines as needed with online banking, mobile apps, chat features and other digital products and services

Email Marketing

• Execute and maintain email marketing campaigns including building, scheduling, and deploying messages

• Manage Opt-out lists

CRM / MCIF Administration

• Assist with the management and maintenance of the Banks Customer Relationship Management (CRM) / and Marketing Customer Information File (MCIF) system

Reporting

• Track performance of email campaigns by preparing quarterly reporting on key performance indicators (KPIs) including open rate, click rate, conversion rate and opt-outs

• Assist with reporting on marketing metrics such as campaign performance, marketing projects \& requests, and other key performance indicators as needed

• Assist the Digital Marketing Analyst with other forms of reporting and tracking as needed

Events

• Support the planning and execution of community events, bank events, sponsorships, and other outreach efforts

Relationship Management

• Build and maintain relationships with vendors, customers, and internal teams

• Assist with daily work and operations of the Marketing Department to include coordinating events, taking pictures and videos, and launching campaigns

• Provide backup for Marketing teammates as needed

Educational and experience requirements include:

• Associate's degree in business, marketing or in a relevant field; or an equivalent amount of training

• Relevant experience in marketing, preferably in a related industry

• Strong writing and content creation skills

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.