Sr. Designer, Concept

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We’re looking for a Senior Designer, Concept who brings a strong point of view and a passion for idea-driven design. This role is for someone who thrives at the intersection of concept and craft—supporting the development of campaign ideas, product launch narratives, and brand expression by helping translate vision into tangible, scalable creative.

You’ll partner closely with Art Directors and cross-functional teams, functioning as a key supporting role in bringing concepts to life. While Art Directors lead the conceptual direction, you’ll help build, refine, and codify those ideas into clear, executable design systems and assets. You’ll also have opportunities to take ownership of smaller campaigns or clearly defined components of larger initiatives, applying the same level of craft and rigor.

What You’ll Do:

Support Concept Development

• Support the development of campaign and product launch ideas in partnership with Art Directors and Copywriters

• Contribute thoughtful design perspectives and exploratory work that help clarify and evolve creative thinking

• Translate early-stage concepts into visual directions that help define how ideas come to life

Build \& Codify Creative Systems

• Partner with Art Directors to translate conceptual ideas into structured, scalable design systems

• Support the development of campaign guidelines, toolkits, and visual frameworks

• Help ensure ideas are not only compelling, but also clear, consistent, and executable across touchpoints

Execute Across Touchpoints

• Develop high-quality design work across a range of outputs, including:

• Product and packaging concepts

• Campaign visuals and storytelling systems

• Omni channel product merchandising assets

• Take concepts from directional to fully realized, production-ready deliverables

• Maintain a high level of craft, detail, and consistency in all executions

Support Brand Evolution

• Contribute to the ongoing evolution of the Cricut brand through thoughtful design and attention to detail

• Ensure all work reflects a cohesive, creative, innovative, and elevated brand voice

Collaborate \& Deliver

• Work closely with Art Directors, Copywriters, Marketing, and Product teams to bring ideas to life

• Support presentations by visualizing and refining creative directions

• Own execution of smaller campaigns or clearly defined components of larger initiatives

• Incorporate feedback effectively, with a focus on strengthening the work

Qualifications

What You Bring:

• A concept-first mindset—you lead with ideas, not just execution

• A portfolio that shows range across campaigns, brand systems, and high-quality design craft

• 5–8\+ years of experience designing fresh, omni channel campaign assets

• Strong instincts in typography, layout, and visual storytelling

• Experience working within—and pushing beyond—brand guidelines

• Comfort designing across touchpoints, including omni channel merchandising

• Curiosity, taste, and a drive to make things better than they’ve been before

Bonus Points:

• Experience in lifestyle, consumer products, or DIY/creative spaces

• Motion or storytelling through animation

• Experience building or contributing to design systems

Additional Information

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for

A-players

—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask:

“What can move forward today?”

and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.