VP, Brand and Product Marketing

Leena AI

· New York City (4 days in office)

Leena AI is building the definitive Agentic AI platform for the enterprise back office. Our AI Colleagues run real workflows across HR, IT, Finance, and Procurement at hundreds of the world's largest companies — Nestlé, Puma, Coca-Cola, and more. We grew 3X last year and are defining a category in real time, not chasing one. Our office is in Midtown Manhattan, where the founders and executive team are based. If you want to shape how the market understands enterprise AI — not just talk about it — this is the seat.

The Role

We're hiring a

VP of Brand \& Product Marketing

to own how the market understands Leena AI — what we are, what we do differently, and why we're built to win the agentic AI category. You'll report directly to the Chief Strategy Officer .

This is a senior, hands-on individual contributor role that builds into leadership of the full Brand \& PMM organization. You start in the work — writing the narrative, running launches, briefing analysts, sharpening positioning against the toughest competitive set in enterprise software..

You'll partner with CXOs, VPs and Directors across Sales, Pre-Sales, Customer Success, Product, and Demand Gen as a peer. Your job isn't just to

ship

the narrative — it's to make sure it actually shows up in every demo, every pitch deck, every QBR, every renewal conversation. Narrative without activation is theatre. We're not hiring for theatre.

What You'll Own

Category \& Positioning.

Define and defend Leena AI's position in agentic AI. Sharpen the "AI Colleagues for the back office" narrative across every surface. Build the messaging architecture — corporate narrative, platform messaging, persona-level POVs, competitive frames — and make it real.

Product Marketing.

Own GTM for major launches end-to-end: positioning, naming, messaging, launch motion, enablement, demand handoff, measurement. We ship a lot. The function ships with us without diluting impact.

Brand \& Narrative.

Evolve the Leena AI brand from "HR automation vendor" to "the agentic AI platform enterprises trust." Thought leadership with the founders and product leadership. The website as a strategic surface, not a brochure.

Narrative Activation.

This is the part most VP PMMs ignore. You will personally drive the changes through Sales, Pre-Sales, Customer Success, and Partnerships. New pitch deck → trained AEs using it in week one. New positioning → SE demos rebuilt to match. New platform message → CS leading QBRs with it. You measure yourself on what shows up in the field, not what shipped from your desk.

Technical \& Competitive Intelligence.

You can read API docs, architecture diagrams, technical whitepapers, and competitor product documentation, and pull out the insights that change how we position. You sit in product reviews and hold your own on trade-offs. PMM at Leena is a technical seat — abstract category talk doesn't survive contact with our buyers.

Competitive Strategy.

Position sharply against — and in many cases alongside — Moveworks/ServiceNow, Microsoft Copilot Studio, SAP \+ Joule, and Workday \+ Sana. Several of these are partners as well as competitors. Building the right frame for each relationship — when to lean into the partnership, when to compete head-on, when to do both at once — is part of the art of this seat.

Analyst Relations.

Own AR personally for the first 12–18 months. Land and expand our position in Gartner, Forrester, IDC, and the independent analysts shaping the agentic AI category. You'll scale this with a specialist or agency later — first you build the relationships.

Customer Marketing.

Turn our enterprise wins into compounding market advantage. References, case studies, advisory boards, user community, conference co-presenters, Gartner Peer Insights. Logos in the deck are table stakes; we're building proof.

Team Building (Year 2\+).

Recruit and develop the Brand \& PMM team — PMM leads by domain, content, AR/PR, brand, customer marketing. The first hires you make define this function for the next several years.

What You Don't Own

Clarity here matters. This role does not own demand generation, performance marketing, field marketing, marketing operations and ABM execution.Those sit in a peer function. You partner closely, but you are not measured on MQLs or pipeline volume.

Who You Are

15 Years of Marketing, 10\+ in B2B SaaS.

You've operated as both a maker and a leader. Deep product marketing roots with senior brand and comms exposure. You've sold to CIOs, CHROs, CFOs, and the emerging Chief AI Officer — you know how enterprise procurement, security review, and multi-stakeholder deals actually work.

Category Builder.

Track record in a company that defined or shifted a category. Bonus points if you've done it in AI/ML, agents, automation, ITSM, HR tech, dev tools, data infra, or another technically deep enterprise category.

Technical Product Fluency.

You can read technical product documentation, architecture diagrams, and competitor specs, and translate them into positioning that wins. You're comfortable sitting in an architecture review and pushing back. You don't need a PM to interpret the product for you.

Narrative Operator, Not Just Narrative Writer.

You can write the message

and

drive it through the org until AEs are saying it in their sleep. You've personally rebuilt sales decks, retrained SE teams, and rewritten CS QBR templates. You know that the gap between "messaging shipped" and "messaging adopted" is where most PMM functions die — and you have the muscle to close it.

Competitive Sophistication.

You can hold a sharp position against a competitor in the morning and structure a co-marketing motion with them in the afternoon. You don't burn bridges and you don't soften positions to keep the peace.

Builder Mentality.

You see a gap, figure out the solution, ship it. Scrappy \> polished. You don't wait for a playbook — at Leena's stage there isn't one.

Analytically Sharp.

You can interrogate win/loss data, pricing analytics, and analyst reports until they give you something real. You're allergic to hand-wavy logic and you don't tolerate it in your messaging.

Communication That Cuts Through.

Crisp writing. Clear thinking. You can distill a complex product into a one-page narrative that a CIO understands and a board chair gets excited about.

High Agency, Low Ego.

Series B pace. We're building, not maintaining.

Our AI-First Expectation

At Leena AI, we don't just sell AI — we live it. As a VP, you set the standard for the function you'll build.

For this role, that means:

• Using LLMs as your first draft for competitive teardowns, messaging frameworks, analyst briefing docs, launch plans, and long-form thought leadership — then applying judgment to sharpen the output.
• Building your own tools, dashboards, and prototypes with Claude Code, Cursor, or similar. Win/loss analyzers, messaging-consistency checkers across sales collateral, competitive intel dashboards, deck QA tools — you ship them yourself, no engineering dependency.
• Automating the operational workflows of the marketing function — content audits, message audits across sales calls (Gong/Chorus transcripts → adoption signal), analyst report tracking, web scraping competitor changes — with AI-powered scripts.
• Holding your team to the same bar as you scale it. Every Brand \& PMM hire is an AI builder, not just an AI user.
• Continuously experimenting. If a new tool drops that could make you or your team materially more effective, you're trialing it that week, not that quarter.

Work From Office

This role is based in our New York City office, 4 days a week. The founders and the executive team are here. The proximity is the point — narrative gets sharpened in hallways and over coffee, not on Zoom.