Director Product & Integrated Marketing

Our Story

At Madewell, we believe that great style starts with great design. Since 2006, we’ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility. From iconic jeans perfected by denim experts to the essential tee, the most versatile shoe, and the timeless leather bag—if it’s Madewell, it’s made well.

Our dedication to Diversity, Equity, Belonging \& Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace

Position Overview

The Director, Product \& Integrated Marketing is responsible for developing and executing marketing strategies that bring the brand’s product and seasonal stories to life across all customer touchpoints. This role sits at the intersection of Merchandising, Creative and Marketing, ensuring product narratives translate into compelling campaigns that drive customer engagement and commercial performance.

The Director will lead the development of product-focused marketing strategies and integrated campaigns that support seasonal priorities, key product launches, and business-driving initiatives. Working cross-functionally, this leader ensures alignment between product strategy, brand storytelling, and marketing execution across digital, retail, and owned channels.

Key Responsibilities

Product Marketing Strategy

• Partner closely with Merchandising and Product teams to translate product strategies into clear marketing narratives; develop product marketing frameworks that highlight key styles, categories, and seasonal assortments.
• Own brand calendar creating a strategic rhythm of storytelling that supports brand and business goals.
• Develop strategy and execute product campaigns that stand out across the brand ecosystem and beyond.
• Ensure product marketing aligns with the broader brand voice and positioning.

Integrated Campaign Development

• Lead the development of integrated marketing campaigns that bring product stories to life across channels including but not limited to site, stores, app, email and social.
• Ensure campaigns deliver a cohesive brand message across all customer touchpoints and in accordance with the brand calendar.
• Build and maintain integrated marketing calendars aligned with product launches and merchandising strategies.
• Lead brand media strategy and execution, bring product marketing off brand channels.

Cross-Functional Collaboration

• Serve as a key connector between Marketing, Merchandising, Creative, E-commerce, and Retail teams.
• Align stakeholders around campaign objectives, messaging, and timelines.
• Ensure product priorities are reflected consistently across all marketing touchpoints.

Performance \& Insights

• Partner with analytics teams to measure campaign effectiveness and identify opportunities for optimization.
• Use customer insights, product performance data, and market trends to inform marketing strategies go forward.

Team Leadership

• Lead and develop a team responsible for product and integrated marketing initiatives.
• Foster collaboration across marketing disciplines and encourage innovation in campaign development.

Qualifications

• 8–12\+ years of marketing experience with a focus on product marketing, integrated marketing, or brand marketing.
• Experience within fashion, retail, or consumer brands strongly preferred.
• Proven ability to translate product strategies into successful marketing campaigns.
• Strong cross-functional leadership skills with experience partnering closely with merchandising and creative teams.
• Data-driven mindset with strong analytical and strategic thinking skills.
• Excellent communication and storytelling abilities.

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits \+ Perks

• Health \& Well-being -

Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption \& surrogacy support), fitness discounts, medical travel and more.

• Associate Discount -

We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).

• Summer Fridays -

In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.

• Community Impact -

We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.

• Winter Break -

In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location \& employment type and may have certain eligibility requirements.

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.