Social Media & Influencer Manager

Salary Range:

$65,000 - $75,000 (Based on Experience) \+ Performance Bonuses

About Us:

Glassboard Studio manufactures premium magnetic glass craft mats and tools that solve real problems for the crafting community. We have grown our influencer program to over 200 passionate creators who love our products because they work. We are now looking for a dedicated Social Media \& Influencer Manager to scale our program, manage our community, and build a high-performing content creation engine.

The Role:

We don’t just want someone to post pretty pictures. We are looking for a community-builder and content strategist who can turn our customer enthusiasm into a scalable UGC (User-Generated Content) factory. You will manage our current roster of 200\+ influencers, recruit creators in new niches (3D printing, miniature painting, etc.), and manage a core "Dream Team" of creators who supply us with regular, high-quality video content.

What You Will Do:

• Manage the Influencer Roster:

Oversee our Shopify Collabs program. Track influencer performance, manage coupon codes, ensure timely commission payouts, and weed out underperformers.

• Recruit \& Expand:

Proactively identify and recruit new influencers and affiliates in untapped creative niches.

• Manage the "Dream Team":

Act as the producer for our core group of 3-5 paid content creators. You will write creative briefs (e.g., "We need a video demonstrating heat resistance with DTF"), enforce deadlines, and ensure they deliver both finished videos and raw B-roll footage.

• Organic Social Media:

Take the incredible UGC our creators make and distribute it strategically across our organic channels (Instagram, TikTok, Facebook, Pinterest).

• Asset Management:

Organize and catalog all incoming video and photo assets so our media buyers can easily access them for paid Facebook/TikTok advertising.

What You Need to Succeed (Requirements):

• 2-4 years of experience in Social Media Management and Influencer/Affiliate Marketing, preferably in e-commerce or DTC (Direct-to-Consumer).
• Experience using Shopify and affiliate platforms (Shopify Collabs, Grin, Aspire, or similar).
• A deep understanding of what makes a high-converting UGC video (hooks, pacing, demonstration).
• Exceptional organizational skills—you will be managing relationships, contracts, deliverables, and digital assets simultaneously.
• Bonus:

Experience working with craft, art, or DIY communities is a major plus, but not strictly required.

Why Join Us?

We are experiencing explosive growth! You will be stepping into a role that already has momentum. You won't be starting from zero; you will be taking a successful 200-person program and professionalizing it. You will have a direct, measurable impact on the company's revenue and the creative freedom to test new niches and content styles.