Senior Manager

Overview of Role

The Content Marketing Senior Manager leads the development of audience-centered and search-informed content that builds visibility, credibility, and measurable business results across owned and earned channels. This role develops integrated content strategies that translate business objectives into engaging content experiences and measurable outcomes.

Combining strategic thinking with exceptional writing, research, and editorial judgment, this role creates and oversees content across multiple formats, including websites, email campaigns, executive thought leadership, testimonials, case studies, sales enablement materials, videos, social media, and podcasts. Rather than creating isolated deliverables, the Content Marketing Senior Manager develops connected content ecosystems that support customer journeys, strengthen discoverability, and maximize long-term content performance.

Responsibilities

• Develop integrated content strategies that align with business objectives, audience needs, and marketing priorities.
• Create and present content roadmaps, editorial strategies, messaging frameworks, publishing calendars, and measurement plans.
• Develop compelling content across multiple formats, including websites, emails, executive thought leadership, testimonials, case studies, sales enablement materials, videos, social media, and podcasts.
• Repurpose and optimize content across channels to extend reach, improve efficiency, and create cohesive customer experiences.
• Incorporate AI tools into content workflows to improve consistency, accelerate drafting, and enhance content development.
• Collaborate with cross-functional marketing, communications, creative, digital, and business teams to ensure content supports broader marketing and communications initiatives.
• Partner with SEO and digital specialists to optimize content for search engines and AI-driven search experiences.
• Apply audience insights, search intent, and performance data to continuously improve content quality and effectiveness.
• Develop a strong understanding of target industries, customers, products, services, and competitive landscapes to create authoritative, high-value content.
• Ensure all content aligns with brand standards, editorial quality, messaging consistency, and business objectives.
• Deliver high-quality work on schedule while managing multiple priorities and stakeholders.
• Analyze content performance, identify optimization opportunities, and use insights to inform future content strategies.
• Participate in ongoing learning to stay current with evolving content marketing, search, AI, and digital publishing practices.

Additional Responsibilities

• Demonstrate exceptional writing, editing, and storytelling skills, with the ability to simplify complex, technical, or highly regulated topics.
• Translate business objectives, audience insights, and subject matter expertise into engaging content across multiple channels and formats.
• Understand how content supports the customer journey and tailor messaging for different audiences, platforms, and stages of engagement.
• Identify opportunities to repurpose, expand, and optimize existing content across owned, earned, and shared channels.
• Stay informed on emerging content trends, AI-enabled workflows, search behavior, content technologies, and digital publishing best practices.
• Organize, prioritize, and manage multiple projects while maintaining high standards for quality, accuracy, and strategic alignment.
• Partner with marketing and communications leadership to establish content priorities, strategic objectives, and success metrics.
• Collaborate closely with communications, social media, creative, digital marketing, and other cross-functional teams to ensure consistent messaging and coordinated execution.
• Work alongside SEO and digital marketing specialists to improve discoverability through both traditional search and AI-powered search experiences.
• Manage freelance writers and external content partners by assigning work, providing editorial direction, reviewing deliverables, and maintaining quality standards.

Communication Skills

• Communicate clearly, professionally, and effectively in both written and verbal communications.
• Build collaborative relationships across departments and with internal stakeholders.
• Listen actively, solve problems effectively, and contribute to successful business outcomes.
• Champion established content standards, workflows, and best practices.
• Promote editorial excellence and consistency across all written communications.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, English, or a related field, or equivalent professional experience.
• 5\+ years of experience in content strategy, content marketing, content creation, or a related field.
• Exceptional writing and editing skills, including experience translating complex or technical information into engaging, audience-focused content.
• Demonstrated success developing strategic content programs across websites, email marketing, executive thought leadership, testimonials, case studies, sales enablement materials, videos, social media, and podcasts.
• Strong understanding of content strategy, editorial planning, audience development, and search-informed storytelling.
• Working knowledge of SEO and AI search optimization, or the ability to quickly develop expertise in these areas.
• Experience interpreting content performance metrics and applying data-driven insights to improve results.
• Proven ability to research, write, and edit across multiple industries, audiences, channels, and brand voices.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to collaborate effectively with cross-functional teams, including marketing, communications, creative, digital, product, and business stakeholders.