Senior Researcher

Senior Researcher, Commercial Insights Lead

London,

Day Rate: £350 Inside IR35

This is a high-impact freelance opportunity for a senior research professional to shape how a complex organisation understands its customers, markets, and growth opportunities. The project sits at the intersection of deep research expertise and commercial decision-making, with regular exposure to senior stakeholders and clear influence on strategic direction.

The Company

They are a large, consumer-facing organisation with a strong focus on evidence-led decision-making. Research and insight play a central role in shaping product, channel, and customer strategy. The team values intellectual rigour, clear thinking, and the ability to turn complexity into practical commercial action.

The Role and Deliverables

• Lead commercial insights across a Customer and Market Intelligence programme.
• Structure ambiguous business questions into clear, hypothesis-driven research plans.
• Design and deliver qualitative and quantitative research using appropriate methodologies.
• Synthesise complex data into compelling narratives with clear commercial recommendations.
• Present insights and strategic recommendations to Director-level stakeholders on a regular basis.
• Define actionable next steps that directly inform product, channel, and audience strategies.

Your Skills \& Experience

• Strong experience as a hands-on senior researcher, operating without line management responsibility.
• Advanced capability across qualitative and quantitative research methods, including surveys, interviews, focus groups, and experimentation.
• Proven ability to connect customer and market insight to commercial outcomes.
• Confidence working with data and analysis tools such as R or Python, SQL, Excel, and PowerPoint.
• Excellent stakeholder management skills, with experience presenting to senior and executive audiences.
• Background or exposure to behavioural science, psychology, sociology, statistics, CX, user research, market research, or consumer insights.
• Experience with segmentation, journey mapping, or voice of customer programmes is highly valued.
• Consulting or agency-side research experience is beneficial.

This contract runs for an initial three-month period with a hybrid working pattern, including time onsite in a London office.

How to Apply

Apply now to discuss this Senior Researcher, Commercial Insights Lead contract and how your expertise could make a tangible impact on this programme.