User Experience Architect

JOB TITLE:

CX Experience Architect

LOCATION:

Newark, DE

INDUSTRY:

Banking

JOB DESCRIPTION:

We are seeking a CX Experience Architect who is passionate about shaping seamless customer journeys and translating insights into impactful experiences. In this role, you will design and optimize end-to-end connected customer journeys while partnering with cross-functional teams to operationalize omnichannel orchestration and drive continuous improvement.

The ideal candidate blends systems thinking, data analysis, and creative problem-solving to elevate customer interactions across all touchpoints.

RESPONSIBILITIES:

Journey Design \& Experience Development

• Design end-to-end connected customer journey frameworks, mapping data, systems, and touchpoints across channels and platforms.
• Analyze customer interactions to identify friction points, gaps, and opportunities for improvement.
• Develop journey maps, service blueprints, and experience flows to visualize the holistic customer experience.

Omnichannel Orchestration

• Partner with platform teams to operationalize omnichannel orchestration using tools such as Adobe Journey Optimizer, Salesforce Marketing Cloud, and similar platforms.
• Define and implement rules for cross-channel triggers, contextual content delivery, and personalized engagement.
• Ensure seamless integration of data and systems to support real-time, adaptive customer experiences.

Measurement \& Continuous Improvement

• Collaborate with Data and Analytics teams to establish success metrics such as NPS, CSAT, conversion rates, and journey completion.
• Use analytics, customer feedback, and experimentation (A/B testing, usability studies) to prioritize and drive improvements.
• Stay current on industry best practices and emerging technologies related to customer experience and journey orchestration.

Collaboration \& Communication

• Serve as the experience lead within cross-functional pods or squads and participate in backlog grooming, stand-ups, critiques, and reviews.
• Align scope, risks, and sequencing with Product Management, Engineering, and other stakeholders.
• Present experience strategies and design rationale clearly to both technical and non-technical audiences.
• Facilitate design reviews and incorporate stakeholder feedback while maintaining customer clarity and consistency.
• Provide guidance and coaching to cross-functional partners on CX best practices.

REQUIREMENTS:

• 5\+ years of experience in Customer Experience (CX), Experience Architecture, or a related field working within cross-functional teams.
• Proven experience designing and optimizing customer journeys across digital channels.
• Proficiency in journey mapping, service blueprinting, and omnichannel orchestration platforms (Adobe, Salesforce, or similar).
• Strong analytical skills with the ability to translate data insights into actionable strategies.
• Excellent written and verbal communication skills with strong presentation abilities.
• Experience planning and interpreting usability tests and A/B testing.
• Ability to support experience decisions using data and research insights.
• Growth mindset and willingness to learn new tools and approaches.

ABOUT THEORIS:

Our goal is to Fuel Your Career! As a Theoris team member, you join a culture based on people-centered values and an environment that fosters both personal and professional growth. We build long-term relationships with our clients and our consultants. With over 30 years of building strong relationships in the industry, we’re uniquely positioned to make the right connections. This knowledge is used to find the right job placement. Our recruiting teams are experts dedicated to the information technology and engineering staffing space and are highly respected by our client base.