Marketing and Digital Strategy Manager

Company Description

Pickle Hospitality is a growing hospitality group dedicated to delivering high-quality dining experiences with a strong focus on consistency and value. Originating in New York City, the group is steadily expanding its restaurant concepts into new markets while maintaining a commitment to thoughtful service and well-executed menus. The team emphasizes operational excellence, guest satisfaction, and a collaborative culture across all locations. As the company grows, it offers opportunities for professionals to help shape brand presence and guest engagement strategies. Joining Pickle Hospitality means contributing to a dynamic, evolving organization rooted in NYC’s competitive hospitality landscape.

Marketing \& Digital Strategy Manager Overview

The Marketing \& Digital Strategy Manager (MDSM) plays a pivotal role in shaping and amplifying the story of Pickle Hospitality Group (PHG) across all digital and physical platforms. This is a hands-on, creative, and strategy-driven position that blends content creation, social media management, and campaign execution with brand storytelling and cultural awareness.

The MDSM works closely with the Director of Marketing \& Product Strategy, meeting weekly to align on active campaigns, brand initiatives, and evolving business goals. This individual is expected to be a proactive thinker and creative executor, consistently finding new, engaging, and authentic ways to position PHG — and each of its unique restaurant brands — at the forefront of the hospitality and lifestyle conversation.

Key Responsibilities

Content Creation \& Brand Storytelling

• Develop compelling

photo, video, and written content

for social media, email newsletter, website, and digital advertising channels.

• Visit each PHG location weekly to collect dynamic, high-quality content showcasing food, cocktails, guests, staff, and atmosphere.
• Capture and edit engaging videos optimized for TikTok, Instagram Reels, and other short-form platforms.
• Attend and document key events, activations, and menu launches to generate assets for future campaigns.
• Create and maintain an organized digital content library, ensuring assets are properly tagged and accessible.
• New menu and retail item development based on what’s trending

Digital Marketing \& Social Media Management

• Manage daily social media operations, including scheduling posts, writing captions, and maintaining an updated

content calendar

.

• Track analytics, identify trends, and report on performance metrics to measure engagement and campaign success. This will be reported on on a weekly basis and monthly basis
• Continuously explore trending music, memes, and cultural moments to keep PHG brands relevant and authentic on social platforms.
• Develop TikTok growth strategies, identifying opportunities for virality and brand differentiation.
• Assist in

email marketing and text messaging

campaigns — from layout design and copywriting to performance tracking and list management.

• Assist in managing new potential media mediums including but not limited to Youtube, Podcasts, LinkedIn Pinterest etc

Design \& Campaign Support

• Collaborate with the Director of Marketing to design

digital and print marketing materials

, including event flyers, posters, menus, check presenters, and in-store signage.

• Ensure brand consistency across all materials and channels.
• Assist in creating and distributing monthly promotional and campaign calendars for all locations.

Event Marketing \& Brand Activations/Partnerships

• Support the planning, promotion, and execution of brand activations, media events, and community partnerships.
• Be constantly on the lookout for other relevant brands for PHG to partner and collaborate and bring pitches to the table
• Oversee and execute unique brand partnerships
• Coordinate with restaurant management teams to ensure on-site marketing touchpoints (table tents, signage, retail displays, etc.) are current and effective.
• Capture live event content and post-event recaps for social and press use.

Organization \& Systems

• Manage marketing asset organization across multiple digital storage platforms (Google Drive, Canva, etc.).
• Maintain updated brand folders and content trackers for each PHG concept.
• Assist in maintaining brand guidelines and supporting documents for internal use.
• Website management

How to be successful

• Growth in engagement and followers on all social media platforms
• Increasing reservations and event leads over previous years
• Maintaining a strong brand consistency across all platforms
• Supports in the company growth by adjusting to new location openings and expansion
• Delivering consistent analytics on a weekly and monthly basis