Product Manager, Van Heusen

Job Purpose

Job Purpose Description

Job Context \& Major Challenges

The Fashion formals is the largest category with a high annual growth rate. Hence it is important for the brand to be in-line with the consumer requirements and to price the range correctly to secure good PC to MRP%.

This Role Faces Major Challenges As Follows

• A good replenishment system for core, regular and high-depth merchandise.
• Adequate merchandize availability at the right time and in the right quantity, to fulfil consumer needs which will help achieve better ROI for the organization and franchisee.
• Complexity of merchandise requirements of various channels needs to be managed.
• Changing distribution matrix and fashion trends.
• Addition of new channels and geographies

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Merchandise grid management for all product categories

• Conduct trend analysis from the available sales data
• Obtain feedback of past performance of offering’s from key channel partners
• Running costing sheets to maintain budgeted GP / CBA and provide inputs to finalize MRPs accordingly.
• Manage product price and maintain PC to MRP ratio as per the budgets.
• Indenting / quantity finalization at SKU level for all product categories
• Develop a merchandise grid for the season
• Provide the brand brief to Design studio for the season

KRA2 Co-ordinating with various interfaces to ensure production of right merchandise mix as per time schedules

• Ensuring planned grids are implemented in production and PPM numbers are achieved.
• Ensuring CTM are planned and executed as per requirment.
• Ensuring freshness on E-com channels after evert 15 days through SMU’s.
• Finalize Goldseal / material requirement plan.
• Work closely with retail and other channels and understand their requirements and manage product range to fulfil the same.

KRA3 Inventory Management

• Conducting Sell through analysis
• Managing leftover raw material, repackaging, re offering and dormancy control

KRA4 Team Management

• Set goals and identify skill gaps of the team·
• Resolve conflicts, if any among the various interfaces
• Coaching and mentoring of team members
• Team motivation