Experiential Marketing Coordinator

Company Description

Wilkins Media is a premier media planning and buying agency with more than six decades of experience helping brands and agencies capture attention and drive measurable results. The company specializes in out-of-home (OOH), experiential, and digital media, offering clients an integrated approach to campaign strategy and execution. Wilkins Media is known for combining data-driven planning with creative solutions to deliver campaigns that perform across channels. Team members collaborate with a wide range of brands and agencies, contributing to high-impact marketing initiatives from concept to completion.

Role Description

The Experiential Marketing Coordinator is a full-time, remote role responsible for supporting the planning, coordination, and execution of experiential marketing campaigns. This role collaborates with internal teams, vendors, and clients to develop event concepts, manage timelines, and ensure all experiential activations are delivered on schedule and within budget. Daily responsibilities include coordinating event logistics, tracking deliverables, preparing briefs and recaps, and maintaining organized documentation for multiple simultaneous projects. The coordinator will help manage communication with partners, oversee on-site details when needed, and support the measurement and reporting of campaign performance. This role also assists with proposals, sales support materials, and written content that clearly conveys experiential ideas and campaign results.

Qualifications

• Strong Communication and Writing skills to collaborate with stakeholders, prepare clear documentation, and create concise client-facing materials.
• Proven Project Management and Event Planning skills to coordinate timelines, logistics, budgets, and resources across multiple experiential campaigns.
• Comfortable supporting Sales efforts, including preparing pitch materials, gathering case studies, and assisting with client proposals.
• Ability to work effectively in a remote environment, manage priorities independently, and maintain attention to detail under deadlines.
• Experience in marketing, advertising, or experiential/events environment is preferred; agency or media background is a plus.
• Proficiency with productivity and collaboration tools (e.g., project management platforms, spreadsheets, presentation software).
• Associate or bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.