Creative Director

Are you…

• A visionary creative leader who can own and evolve a brand's visual identity from concept to execution?
• Experienced managing end-to-end content production and leading a team of creatives across paid, organic, and advertising channels?
• A cross-functional collaborator who can align with Brand, EComm, and Sales to ensure every asset is strategically informed and visually consistent?\

About Breeo:

Breeo is a premium outdoor living brand dedicated to creating high-quality, innovative products that enhance the backyard experience, from smokeless fire pits to grills and accessories. We are passionate about giving our customers a reason to gather, connect, and enjoy the outdoors. We’re looking for a visionary, experienced, and brand focused Creative Director to define and elevate Breeo’s visual identity and creative output across every touchpoint.

To be considered, you MUST Take this 8 minute survey:

https://go.cultureindex.com/p/iKSeYlv3Jc

Responsibilities:

• Creative Briefs:

Develop clear, comprehensive creative briefs for all campaigns, shoots, and content, translating brand strategy and goals into actionable creative direction. Align all stakeholders and partners on a unified creative vision, ensuring briefs capture audience, messaging, specs, and guardrails before production.

• Brand Visual Identity:

Develop and maintain Breeo's visual identity and graphic design standards across all touch points. This involves updating Brand Guidelines for internal and external consistency and regularly auditing creative output to strengthen Breeo's visual presence.

• Art Direction:

Lead all on-set and on-location art direction for Breeo photo and video, guaranteeing a premium brand aesthetic. Guide creative talent using mood boards, shot lists, and real-time feedback. Review and approve all post-production assets to ensure final deliverables meet Breeo's quality standards.

• Ad Creative Direction

:.Develop performance-driven, on-brand paid advertising assets for all digital channels (Meta, YouTube, Website, etc.). This role requires continuous creative iteration and testing, leveraging performance data and close collaboration with Brand and EComm teams to balance brand equity with conversion goals and consistently improve campaign results.

• Content Production Management (Pre-Planning):

Manage pre-production planning (scheduling, resources, locations, props, and talent). Create and maintain a content production calendar, coordinating shoots and deliverables with Brand, EComm, and Sales needs. Anticipate resource needs and resolve bottlenecks for production efficiency.

Qualifications:

• Creative Leadership: Proven track record leading creative teams and setting visual direction for a premium consumer brand, with a portfolio that demonstrates range, consistency, and strategic thinking
• Brand Identity Expertise: Deep understanding of visual brand systems with experience building or stewarding brand guidelines across photography, design, and video
• Art Direction \& Production: Hands-on experience art directing photo and video shoots, with a strong eye for composition, lighting, and the details that separate good creative from great
• Performance Creative Acumen: Familiarity with direct response creative principles and the ability to develop ad concepts that are both visually compelling and built to convert
• Production Management: Highly organized with experience managing complex content production schedules, cross-functional stakeholders, and multiple concurrent projects without sacrificing quality
• Must be located in Lancaster, PA area
• Willing to travel (Company sponsored)

Compensation and Benefits:

• Salary Range: $120,000-$140,000 per year, based on experience
• Role Type: Full-Time
• Profit Sharing Bonus
• Paid Time Off
• 8 Paid Holidays
• Health Insurance Options (Eligible within the first full month of employment)
• Dental and Vision Insurance (Eligible within the first full month of employment)
• Life Insurance Plans (Eligible within the first full month of employment)
• Short-Term Disability Plans (Eligible within the first full month of employment)
• 401K Plan with Employer Match
• Employee Product Discounts