Digital Marketing Assistant

Women’s Apparel E-Commerce Company

Position: Digital Marketing Assistant

Almina Concept is seeking a Digital Marketing Assistant to join our team

Major Responsibilities:

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Influencer / Social Media

: Own daily monitoring of all UGC content and response of direct messages, comments, and mentions across major social platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels. Manage influencer outreach/giftings building a strong almina concept community.

• Strategic Development

: Provide support in executing e-commerce strategies to boost website traffic, enhance user experience, and increase conversions and revenue goals.

• Marketing Collaboration

: Work closely with the team and Brand Manager to develop promotions, SEO strategies, email campaigns/content, and social media content. Lead eCommerce development projects and collaborate with external resources and vendors.

• Analytics \& Reporting

: Monitor web analytics, analyze website and campaign performance, and make data-driven recommendations for improvement. Reports all key metrics on a weekly, monthly and quarterly basis.

• Affiliate Marketing

: Own and execute all affiliate marketing channels to increase conversion and revenue.

• Product Catalog

: Work closely with the team to update the product catalog, ensuring accurate and up-to-date product information. Manage flatlay photoshoot.

• PR

:  Work closely with the PR team to drive initiatives.

• CRM:

Manage day-to-day customer service, and troubleshooting. Enhance user experience to make it intuitive and engaging.

• Customer Support

: Oversee and develop customer support processes to ensure high levels of customer satisfaction and loyalty.

• Samples

: Manage, steam and organize all In-House samples. Send samples to all respective teams in a timely manner.

• Industry Awareness:

Stay updated on emerging e-commerce trends and best practices, particularly those specific to the Shopify platform.

• Events:

Help drive brand awareness and execute marketing initiatives to all Almina Concept Events. Pop ups, IRL and PR events.

Required Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Bachelor’s degree in Marketing, or a related field.
• A minimum of 3 years of experience in e-commerce, with a focus on Shopify.
• Proficiency in web analytics tools, such as Google Analytics, as well as strong knowledge of SEO and digital marketing strategies.
• In-depth understanding of e-commerce Key Performance Indicators (KPIs) and metrics.
• Proven ability to organize and present e-commerce data effectively to support decision-making.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Demonstrated ability to build effective relationships across organizational boundaries. Effective interpersonal skills, both oral and written
• Knowledge of customer service principles and practices.
• Proficiency in microsoft office suite, adobe Programs, and editing platforms to create emails and social media content.
• Track record of delivering results and making impactful decisions
• Strong strategic, analytical, and execution skills
• Expertise in current eCommerce industry best practices
• Demonstrated dedication with the ability to lead projects from origin through execution.
• Ability to learn, contribute and thrive in a fast-growing, dynamic environment. Manage multiple projects simultaneously.
• Self-starter and entrepreneurial spirit with a hands-on approach

Schedule:

Monday to Friday 9:30am-5:30pm

3-4 Days in Office

Office: Williamsburg

Hybrid Work Week

Paid vacation, sick \& holidays

Mission based company \+ casual and entrepreneurial work environment

Clothing discount, summer Fridays and company events.

Start Date: As soon as possible