Marketing Manager

Synergy Pet Group

is one of the fastest-growing players in the pet industry, earning a place on the Inc. 5000 every year since 2018 and sustaining more than 35% annual growth for the past decade. Our portfolio of pet care offerings includes pet-related employee benefits, the industry’s only PPO-style pet insurance, veterinary membership programs, and the veterinary industry’s fastest-growing practice management software. These solutions are used by thousands of veterinary practices and millions of pet owners nationwide. As we scale, we’re building a team that thrives in a high-growth environment and is excited to help shape the future of veterinary care.

We are seeking a

Marketing Manager

to be responsible for getting things out the door: social, email, webinars, events, and reputation management across both Shepherd Software and the Pet Assure network. This role focuses on execution, logistics, and channel management.

This role is well-suited to someone who is proactive, energized by variety, and takes genuine pride in getting good work across the finish line.

This role reports to the Head of Veterinary Marketing.

Key Responsibilities

1\. Campaign \& GTM Execution

● Own marketing initiatives end-to-end across channels: take a brief, build a plan, coordinate contributing resources, and deliver.

● Coordinate logistics for go-to-market launches: asset tracking, internal communications, deadline management, and cross-functional follow-up.

● Keep active projects organized and moving, flagging blockers earlier rather than later.

2\. Social and Content

● Manage organic social channels (LinkedIn, Instagram, Facebook, TikTok, including content calendar, publishing, community engagement, and performance tracking.

● Create graphics and Reels using Canva, following brand guidelines.

● Write and create email campaigns in HubSpot.

● Own the content and publishing calendar.

● Drive customer stories and case study production

3\. Events and Webinars

● Own webinar production end-to-end: platform setup, registration pages, promotion, recording, and post-event follow-up

● Coordinate with internal team on content and speaker preparation; own logistics.

4\. Reputation Management

● Own Capterra, G2, and Google Business profiles: keep listings current, solicit reviews, and respond in a timely and on-brand way.

● Track review volume and sentiment; report trends.

Key Metrics for Success

● Social Channel Health — Channels are active, growing, and consistent.

● Email Program Performance — Campaigns and newsletters go out on schedule with clean list hygiene. Open and click rates trend in the right direction over time; deliverability issues are quickly identified and resolved.

● Webinar and Event Execution — Registration numbers grow quarter over quarter, post-event follow-up happens on time, and internal stakeholders feel supported.

● Reputation Presence — Review volume on Capterra and G2 grows steadily through consistent solicitation. Every review receives a timely, on-brand response.

● Initiative \& GTM Delivery — Projects land on time and at the quality standard set in the brief. Blockers are surfaced early.

Qualifications

● Team Player: Committed to supporting and uplifting others on the team, ensuring collective success over individual wins

● Solution-Oriented: Focused on problem-solving and proactively finding ways to overcome challenges

● 3\+ years of experience in marketing with ownership across multiple channels simultaneously

● Demonstrated experience executing email campaigns, social media management, and content publishing end-to-end

● Comfortable in a fast-moving, small-team environment where priorities shift and self-direction is expected

● Strong project management instincts: you track your own deadlines, flag issues early, and close loops without being asked

● Clear, direct communicator

● Proficiency with marketing tools: HubSpot, Canva, social scheduling tools, and Zoom

● Strong understanding of SaaS GTM mechanics and buyer journeys

● Passion for the veterinary industry and helping veterinary professionals thrive

Why Join Synergy Pet Group?

Every role at Synergy touches the lives of pets, the people who love them, and the veterinarians who care for them. With a decade of sustained growth and national reach, we’re building solutions that expand access to pet care, strengthen the veterinary community, and redefine how employers support pet families. If you want to do work that matters — and see your impact scaled across millions of pets — you’ll find a home here.