Senior Business Intelligence Analyst

This role sits at the centre of the business — not just reporting on data, but shaping decisions.

You’d be the senior voice in a small BI setup (currently 2 junior analysts), expected to go beyond dashboards and bring clear ideas, recommendations and direction based on the data.

If you enjoy taking ownership and influencing how a business grows through data, this is that kind of role.

📍 Sofia (on-site)

💰 €50,000 per annum

🏢 iGaming / Data \& Analytics

What you’ll be doing

• Owning reporting and insights across marketing performance (CAC, ROI, campaign efficiency)
• Analysing user behaviour and segmentation to improve acquisition strategies
• Supporting A/B testing and campaign analysis with the marketing team
• Monitoring affiliate performance and identifying opportunities to improve ROI and partner output
• Building insights around VIP players (activity, retention, value) to support lifecycle strategies
• Creating financial reporting dashboards covering revenue, cost and profitability trends
• Supporting budgeting and forecasting with data-backed insights
• Designing and maintaining dashboards and reports (mainly Power BI)
• Working with large datasets and ensuring data accuracy and consistency

What they’re looking for

• 3–5\+ years in BI / data analysis / similar roles
• Strong Power BI and SQL skills
• Experience working with marketing data (GA4, Meta Ads or similar)
• Comfortable working with large datasets and building data models
• Good understanding of:
• marketing performance metrics
• affiliate data
• financial KPIs
• Able to translate data into clear, practical insights for stakeholders

Profile

• Analytical, detail-oriented and naturally curious
• Comfortable working closely with different teams (marketing, finance, product)
• Strong communication skills — able to explain data to non-technical people
• Proactive and able to take ownership of reporting and insights