Social Media Associate – SophieSkin by Sesderma

Social Media Associate – SophieSkin by Sesderma

Miami, FL (On‑site)

Full-time

SophieSkin by Sesderma

is a next‑generation, science‑powered skincare brand created by Sesderma for a new generation of skin lovers. Backed by more than 35 years of dermatological innovation, leadership in nanotechnology, and deep expertise in chemical peels, exosomes, retinoids, and dermocosmetics

, SophieSkin

blends high‑performance formulas with bold, social‑first storytelling. Our mission is to help consumers achieve healthy, radiant skin and feel confident in their natural beauty.

We are looking for a

Social Media Associate

who is creative, strategic, trend‑obsessed, and comfortable both behind and in front of the camera. This role is truly 360°, combining content creation, influencer management, paid media, events, PR, and community engagement. If you live and breathe social media and want to help build a fast‑growing brand from the inside, this role is for you.

Responsibilities

Content Creation \& Trend Leadership

• Concept, film, edit, and publish short‑form videos (TikTok, Reels, Shorts) and photo content.

• Appear confidently on camera for tutorials, product education, unboxings, GRWMs, and live‑selling.

• Stay ahead of trends, formats, audios, and cultural moments to keep SophieSkin relevant and competitive.

• Write compelling captions, hooks, and CTAs aligned with brand voice.

• Manage and organize the brand’s content library.

Social Media Management \& Community Engagement

• Own the monthly content calendar, scheduling, and publishing across all platforms.

• Manage and grow Instagram, TikTok, YouTube, Pinterest, and WhatsApp channels.

• Respond to comments, DMs, and community interactions to build loyalty and positive sentiment.

• Support customer inquiries and escalate when needed.

• Monitor competitors and emerging platforms to identify opportunities for differentiation and growth.

Influencer \& PR Program

• Develop influencer strategies and identify creators aligned with the brand.

• Manage outreach, negotiations, onboarding, and deliverables.

• Coordinate PR boxes, product seeding, shipments, and follow‑ups.

• Track performance, usage rights, deadlines, invoices, and payments.

• Build long‑term relationships with creators and partners.

Email Marketing \& CRM

• Create, design, and send email blasts for launches, promotions, and brand updates.

• Maintain audience segmentation and optimize email performance through testing and insights.

Paid Social \& Budget Management

• Manage paid social budgets and support campaign setup, optimization, and reporting.

• Collaborate with internal teams or agencies to align paid and organic strategies.

• Conduct A/B testing on creatives, audiences, and messaging, and analyze performance metrics.

Pop‑Up Events, Activations \& Congresses

• Lead the design, creative development, logistics, vendor coordination, and execution of pop‑up events.

• Coordinate vendors, materials, inventory, and visual merchandising.

• Capture on‑site content (BTS, interviews, lives).

• Support congresses, trade shows, and industry events.

• Travel up to 25% for events and content capture.

Analytics \& Reporting

• Track KPIs across organic, paid, influencer, and event channels.

• Prepare weekly and monthly performance reports.

• Provide insights and recommendations to optimize strategy.

Cross‑Functional Collaboration

• Work with Marketing, Sales, E‑commerce, and Logistics teams to support launches, PDP updates, and retail needs.

• Coordinate approvals, timelines, and project management

Experience

• 2–4 years of experience in social media, digital marketing, or content creation (beauty, skincare, or CPG preferred).

• Proven ability to create short‑form video content that drives engagement and/or sales.

• Comfortable appearing on camera and hosting live‑selling or live‑stream content.

• Hands‑on experience managing social media accounts, community engagement, and channel growth.

• Experience with TikTok Shop, including content creation, product linking, live‑selling, and managing product approvals.

• Familiarity with SampleTok campaigns, product seeding workflows, and creator coordination.

• Experience creating, designing, and sending email blasts using email marketing platforms.

• Working knowledge of Adobe Illustrator for basic visual creation and asset adaptation.

• Familiarity with social commerce platforms and affiliate marketing tools.

• Experience supporting influencer or creator campaigns, including outreach, coordination, and follow‑up.

• Proficiency with email marketing platforms and basic CRM tools.

• Ability to analyze social performance metrics and optimize content based on insights.

• Basic photography, videography, and content production skills.

• Experience working within brand guidelines and maintaining a consistent voice and visual identity.

• Exposure to e‑commerce environments and PDP content creation is a plus.

• Strong organizational skills with the ability to manage multiple projects and deadlines.

• Creative, proactive, trend‑aware, and comfortable in a fast‑paced, social‑first environment.

• Ability to travel up to 25% for events, activations, and congress participation.

Education

• Required: Bachelor’s Degree

• Preferred: Marketing, Communications, Digital Media, or related field

Technical Skills

• Proficiency in TikTok, Instagram, YouTube, Pinterest, TikTok Shop, Shopify, and Meta platforms.

• Experience with social media management tools (Later, Sprout, Hootsuite, etc.).

• Skilled in video editing tools (CapCut, Adobe Premiere, Canva); motion graphics experience is a plus.

• Working knowledge of graphic design tools (Photoshop, Illustrator, Canva).

• Familiarity with TikTok Live, Amazon Live, and other social commerce tools.

• Understanding of platform analytics (TikTok Analytics, Instagram Insights, Meta Business Suite).

• Basic knowledge of affiliate platforms and tracking tools.

• Proficiency in Microsoft Office; Monday.com experience is a plus.