CRM Specialist

The Opportunity

As the CRM Specialist for TripADeal you will take ownership of the end-to-end delivery of our direct customer communications. In this collaborative role, you will bring our travel deals to life by managing daily retail activations, BAU campaigns, and marketing automations across email and push notification channels. This position blends creative campaign copywriting and content coordination with hands-on technical execution, QA tracking, deployment, and performance reporting. Working closely with our Creative, Marketing, and Tech teams, you will play a key role in engaging our customers while building advanced capability across Salesforce Marketing Cloud and OneSignal.

Organisational Structure

This permanent full-time position is 100% onsite working from either our Gold Coast, Varsity Lakes Office or our Byron Bay Head Quarters working Monday to Friday, 8-4pm or 9-5pm - you choose!

A Day in the Life

• Managing automated journeys and launching daily retail, BAU, and tactical marketing campaigns across email and push notification channels.
• Reviewing daily send performance, creating weekly performance snapshots, and analysing metrics like open rates, clicks, and conversions.
• Collaborating cross-functionally with graphic designers, copywriters, and operations teams to align campaign messaging and creative assets.
• Utilising Salesforce Marketing Cloud and OneSignal to execute audience segmentation, personalisation journeys, and audience augmentation.
• Performing comprehensive QA and testing on all campaign elements, including copy, links, pricing, formatting, and tracking before deployment.
• Navigating an upcoming platform migration by assisting with moving current automated journeys into a new marketing system.

To be a Front Running Candidate

• Demonstrated hands-on experience utilising Salesforce Marketing Cloud
• Strong understanding in copywriting, editing, and content creation specifically for digital marketing channels like email and push notifications.
• Technical proficiency or exposure to audience segmentation, data targeting, and customer lifecycle journeys.
• Excellent attention to detail with proven experience managing end-to-end campaign QA, testing, and deployment workflows.
• A proactive, inquisitive, and collaborative mindset with the ability to work cross-functionally in a fast-paced retail campaign environment.
• Adaptability and a strong problem-solving drive to help manage a major system and platform migration.
• The successful candidate will be required to undergo a Qantas background check

Why TripADeal?

• Competitive

salary package, training \& career progression

• Fun,

casual work environment

where shoes are optional

• Flexible

work hours

• Regular social get togethers
• Additional Paid Leave

at selected Length Of Service milestone achievements

• Staff travel

discounts on air travel, accommodation and holidays

• $600 per calendar year for reimbursement towards

health and wellness activities

• Novated leasing

and salary packaging available

• Employee Assistance Program
• Savings and discounts

on groceries, shopping, entertainment, and more

• Volunteer leave

as part of giving back to the local community to give back to the local community

• Generous

parental leave

support

program with paid superannuation during paid \& unpaid parental leave

Be part of a company that is one of a kind in its culture, spirit and passion.

Join a proud \& growing team that offers quality, hassle free \& affordable travel experiences.

See your next destination as our CRM Specialist for TripADeal? Your future pathway is just one click away. Apply now!