Organic Social Manager

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the

world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s

and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who

collaborate to innovate and turn ideas into action. Driven by innovation and a focus

on creating joyful moments through food and drinks, our decisions are guided by

consumer centricity, creating opportunities for our associates to do meaningful work

and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and

empowers you to make an impact, on your career and on the world around you.

You’ll be a central force in shaping culture, strengthening relationships, and ensuring the PepsiCo Creative Studio delivers high-quality, on-time, and on-budget work for PepsiCo’s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.

Responsibilities

We’re looking for a Manager, Organic Social Strategy within the PepsiCo Creative Studio to help shape and execute best-in-class organic social strategies across PepsiCo’s beverage brands. This role focuses on turning cultural insight, platform understanding, and audience behavior into social programs that drive engagement, relevance, and sustained momentum.

Brand and Social Strategy

• Lead platform-specific social strategies for multiple major beverage brands, demonstrating a deep understanding of platform algorithms, engaging content and audiences.
• Translate brand objectives into actionable social plans, including audience insights, channel strategies, and content frameworks, grounded in clear audience segmentation and cohort-level behavioral nuance.
• Help create and maintain social playbooks that guide tone, visuals, and messaging across platforms.
• Stay on top of cultural trends, social formats, and algorithm changes and develop a POV on brand relevance and which opportunities to pursue, with awareness of how evolving format structures and distribution signals may influence reach and engagement.

Content \& Engagement:

• Social-First Campaigns: Collaborate with creative teams to ideate and execute social-first campaigns that spark engagement and drive conversations.
• Real-Time Activations: Partner with community managers to identify and seize opportunities to participate in cultural and trending moments authentically and in real-time.
• Influencer Integration: Work with the influencer team to incorporate creators into social strategies, amplifying brand messages in unique and impactful ways.

Capability Development and Innovation:

• Serve as a subject matter expert on all social platforms, including emerging platform opportunities and deep understanding of algorithms, culture and content trends including format prioritization, engagement weighting, and discovery mechanics that shape performance.
• Develop and streamline processes for digital brand communication across cross-functional partners (Legal, Consumer Relations, Communications, Brand, etc.) in partnership with Corporate Governance.
• Champion and embed culture-first thinking across the organization, driving strategies that resonate with consumers and align with current cultural landscapes, while ensuring content systems are responsive to real-time audience and platform signals.

Collaboration \& Team Support:

• Cross-Functional Alignment: Partner with social listening, analytics, creative, and brand teams to ensure alignment across all social initiatives.
• Leadership: Act as a mentor and day-to-day leader for junior social strategists, providing guidance, feedback, and best practice support to elevate the team’s work.
• Stakeholder Communication: Present strategies, campaign plans, and performance results to internal stakeholders and brand teams.

Measurement \& Optimization:

• Social Analytics: Collaborate with analytics teams to track performance to inform optimizations.
• Insights-Led Strategy: Regularly review platform data, cultural insights, and consumer behavior trends to refine strategies and ensure content remains fresh and impactful, adjusting creative formats, cadence, and participation models based on real-time distribution and engagement patterns.
• Testing \& Learning: Drive a test-and-learn approach, leveraging data and experimentation to improve performance and uncover new opportunities for growth.

Compensation and Benefits:

• The expected compensation range for this position is between $110,700 - $185,250\.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Bachelor’s degree required
• 5-7 years of social media strategy experience within a creative agency or social media-focused role.
• Deep understanding of social media platforms, trends, and best practices, with experience crafting and executing platform-specific strategies, including knowledge of how algorithmic shifts and creative structure influence discoverability.
• Track record of growing reach/engagement of organic social accounts by implementing social strategy
• Strong ability to analyze audience behavior and turn insights into actionable, cohort-informed social strategies.
• Exceptional organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Creative thinker with a passion for innovation and a strong eye for culturally relevant content.
• Proven ability to collaborate across teams, present ideas effectively, and foster strong relationships with cross-functional partners.
• Experience with social analytics tools and the ability to translate data into actionable insights.

The Ideal Candidate

You are a sharp, culturally fluent strategist. You’re curious about platforms, audiences, and behavior, and excited by turning insight into social programs that actually perform.

You recognize how different audience segments engage across platforms and understand how evolving algorithm and format dynamics influence performance.

You’re comfortable owning work, collaborating across teams, and refining ideas through testing and learning. You’re growing into leadership, but you stay hands-on and grounded in the details.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law \& EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement