Marketing Manager

REP’M Group is a full-service franchise development firm specializing in growing, building, branding, and scaling both emerging and established franchise brands. With a diverse portfolio, REP’M represents leading brands spanning industries such as fitness, wellness, home services, and lifestyle. The company offers end-to-end franchise development services designed to support sustainable, responsible growth. For more information, visit www.repmgroup.com.

Role Description

We are seeking a highly organized and results-driven Marketing Manager to join our team in a full-time capacity. This role is responsible for developing, implementing, and managing multi-brand marketing campaigns aligned with REP’M Group’s franchise development objectives.

The Marketing Manager will work closely with Sales Directors and leadership to execute email marketing strategies, manage broker network platforms, oversee CRM operations within HubSpot, coordinate press and content initiatives, and ensure brand consistency across all channels. This role requires strong attention to detail, ownership of execution, and the ability to manage multiple brands simultaneously in a fast-paced environment. HubSpot experience will be prioritized in evaluating candidates.

Key Responsibilities

Email Marketing \& Campaign Execution

• Own and execute all email marketing campaigns across assigned brands (7-8 brands per Manager) via HubSpot, including organic and dead leads, active candidates (intro through validation), brokers, announcements, events, consumer outreach, and internal communications
• Build and manage nurture sequences, including weekly organic and candidate emails per brand and bi-monthly broker campaigns
• Develop and refresh campaign outlines with Directors every 6–8 weeks to maintain relevance and engagement
• Track performance metrics and continuously optimize campaigns

HubSpot \& CRM Management

• Manage and optimize HubSpot workflows, automation, segmentation, and reporting
• Ensure all links, scheduling tools, CTAs, and assets are accurate and functional
• Support Directors and VPs in nurturing candidate pipelines through CRM strategy
• Maintain data integrity and campaign reporting
• Knowledge with Monday.com a plus

Broker \& Network Portal Management

• Maintain up-to-date and compliant brand profiles across broker platforms

• Ensure accuracy of marketing materials

• Manage brand announcements

• Coordinate newsletter spotlights and other broker-facing visibility initiatives

Content, Press \& Creative

• Create and distribute deal announcements, including graphic design in Canva and multi-platform distribution

• Write and manage blog content for brand websites

• Maintain a centralized bank of REP’M and brand marketing assets

Strategy \& Performance

• Define and execute marketing initiatives aligned with company growth goals

• Collaborate cross-functionally to support launches, campaigns, and promotions

• Analyze campaign performance and identify growth opportunities

• Assist in overall network management and support leadership with strategic marketing initiatives

Qualifications

• 2\+ years of experience in marketing, campaign management, or digital marketing

• Strong HubSpot or CRM experience preferred

• Experience managing multi-brand or franchise marketing initiatives is a plus

• Proficiency in content creation, copywriting, and marketing communications

• Experience with Canva or similar design platforms

• Ability to manage multiple projects simultaneously in a deadline-driven environment

• Strong analytical skills with the ability to interpret marketing data and provide actionable insights

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

• Demonstrated leadership, organization, problem-solving ability, and a solutions-oriented mindset

If you are energized by owning execution, maintaining organized systems, and supporting high-growth franchise brands, we encourage you to apply.