SEO Manager

The Basics \+ Benefits:

• Growth Plays is hiring two SEO managers with 3\+ years of experience based in North America.
• This is a new role at Growth Plays, and will be reporting to our Director of Technical SEO, Dan Silber.
• This role is ideal for an individual contributor who loves to roll up their sleeves and execute on technical and on-page SEO work. We are looking for doers who produce results, not just strategists.
• You will work closely with our Director of Technical SEO, Director of AI, and account managers to ensure that all SEO deliverables and ad hoc client requests are sent on time and to specification.
• Salary range: $75-105K per year DOE, plus we cover home internet, a coworking space, and all necessary office equipment.
• If in the US, we offer a matching 401(K) (eligible after 6 months, up to 4%)
• This is a full-time role, and for candidates in the US we offer health, vision \+ dental benefits.
• 90% of your base health plan is covered by us (40% for dependents) and 50% of dental and vision is also covered,
• FSA options are available to US candidates
• 3 weeks PTO
• That's 15 days off of your choosing, and then we shut down fully the last week of the year.
• $40 a month stipend for coffee and snacks.

Ideal Background \& Skill Set:

Required:

• You are an experienced agency-side SEO professional with 3\+ years of hands-on experience performing audits and experiments, implementing your own recommendations, and keeping sites technically performant over time.
• You have a proven track record of execution. We want to see tangible results from your work, not just strategic thinking.
• During the interview process we will want to see detailed examples of past work where you explain exactly what you did to help grow or recover traffic.
• In-depth knowledge of all things technical SEO (crawling, rendering, indexation, site speed, internationalization, etc.) as well as on-page optimization, and links (but you will not do any link building or content strategy in this role).
• You are extremely detail-oriented and can QA your own work so it is error free, easy to understand, and straightforward to implement.
• You can communicate to non-technical stakeholders (both internal and external) clearly and concisely so they are aligned with your recommendations and understand the importance of signing off on them.
• Ability to work independently and manage multiple projects simultaneously is a must.
• You are deadline-conscious and proactive.
• The ideal candidate is someone who is organized, loves to create and maintain process, and focuses on execution.
• You have experience working with sites running on Webflow and WordPress.
• Bonus points: you have experience working with sites running on React-based frameworks (Next.js is common among our client base) and headless CMSs (Sanity, Contentful, etc.).
• You are deeply experienced in Google Sheets.
• You regularly use GA4, GSC, and Looker Data Studio.
• You have experience with using cloud-based tools (Ahrefs, SEMrush, Botify, BrightEdge, seoClarity, etc.) to audit and monitor customer websites on a regular basis, and can use Screaming Frog or SiteBulb (or something similar) for one-off analysis.
• You operate with urgency and always look for additional ways to add value.

Bonus points:

• You are comfortable writing and QA'ing redirect rules that impact hundreds/thousands of pages.
• Able to use Apps Script to automate aspects of your work.
• Experience using ClickUp to run day-to-day work.
• You use AI responsibly to find inefficiencies in your work and automate away manual toil.
• You have supported domain and CMS migrations for sites with several thousand pages.
• Experienced in using Google Tag Manager.
• Ability to understand and evaluate HTML, CSS, and JS as it relates to SEO.
• Basic understanding of, and ability to read/write, regular expressions.

The Role:

• You will produce audits, run domain and CMS migrations, and reporting buildouts.
• You will be tapped by account managers when technical SEO issues arise that are complex and need further investigation.
• You will need to attend client calls to go over technical SEO issues and provide well thought out and easy to implement solutions.
• You will be creating tickets in project management systems to get SEO fixes scheduled and implemented and monitoring the resolution of those tickets with client web teams.
• You will be aware of technical site health for all accounts you are assigned to (using Ahrefs), and reach out to account managers when severe SEO issues go live.
• You will run SEO experimentation for your client base using our homegrown experimentation platform.

Success After 90 Days Looks Like…

• By Day 30, you will have fully immersed yourself in our clients, processes, software stack, and deliverables.
• By Day 60, you will be owning the monitoring, auditing and reporting build out functions for your clients.
• By Day 90, you will be up and running at full capacity, owning all things technical and on page SEO and providing proactive recommendations to clients and finding ways to improve our standard workflows and services.

Our Values:

• Focus:

we prioritize deep work, zero in on the details, and get things right.

• Autonomy \& Velocity:

we take initiative, are decisive, and move with urgency and purpose.

• Ownership:

we own our commits and do what we say we will do.

• Raise the bar:

we strive for excellence, but we know we can always improve.

• Balance:

we champion hard work, but also time to recharge. Both are essential.

• Execution:

we believe growth comes from grinding. It doesn't get created in meetings - it comes from getting into flow and producing meaningful work.

Expectations:

• We ask for a same-day turnaround time with non-urgent emails and messages.
• You might get pinged after working hours, but you aren't expected to be online all the time.
• Flexible working hours with the expectation of at least 40 hours of meaningful work a week.
• There is one annual company retreat in late Q2/early Q3 - location TBD.
• You must be able to:
• Remain stationary for extended periods
• Observe and interpret written and/or verbal communication
• Have reliable internet access and a professional background to take virtual calls on camera from.

Interview Process:

• 15 minute call screening with CEO
• 30 minute call screening with hiring manager \& department lead.
• Background check.
• 4 hour paid assessment that will involve putting together sample deliverables and auditing a website.
• Reference checks with former managers and/or skip-level managers.
• 30 minute assessment review with CEO, hiring manager, and department lead

About Growth Plays:

• We are a team of 10 FTEs \+ a dozen contractors thrown in the mix with a track record for creating wins for our customer base.
• We develop SEO/AEO-backed content strategies and technical solutions that enable companies like LaunchDarkly, LangChain, Calendly, AlphaSense, Lattice, and many others, to map their buyer journey to content, keywords, and prompts and tie everything to the funnel.
• Equal opportunity employer.

Next Steps:

Please email careers@growthplays.com with your resume, links to any relevant professional social media, samples of your work you can share, and:

• An explanation of what interests you about the job
• Why you are a good fit
• Why you are looking for a new role
• Two examples of your technical SEO work that achieved ROI for your client or employer (please be as specific as possible and describe exactly how you contributed to these two initiatives).

(Applications without these answers won't be reviewed.)

Important

• Please do not reach out to Growth Plays team members on social media about this job, to apply please follow the instructions above.
• Please do not use AI to auto-apply for this role. Tasteful and skilled use of AI is fine 😊