Creative Director-Social

Overview

We’re looking for a Creative Director, Social within the PepsiCo Creative Studio to act as the lead creative voice and cultural driver for some of PepsiCo’s most visible social programs. This role sets the creative bar, defines how our brands show up in culture, and ensures social work is bold, relevant, and unmistakably built for the feed.

PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do.

You'll be leading a team of content creators making social first creative at scale - production knowledge and obsession over social analytics are a must. Ultimately ensuring the PepsiCo Creative Studio delivers high-quality work for PepsiCo’s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.

Responsibilities

Social Creative Leadership:

• Own the creative vision for large, always-on and campaign-based social programs across PepsiCo’s portfolio, ensuring work is culturally fluent, platform-native, and creatively ambitious.

Lead Creator \& Content Strategy:

• Shape creator-led storytelling, from casting and collaboration models to creative frameworks that allow talent to shine while protecting brand integrity.

Creative Direction at Speed:

• Guide high-volume social content from concept through execution, balancing craft, velocity, and performance in fast-moving environments.

Social Media Excellence:

• Have a deep knowledge and hunger for understanding the platform features, algo nuances, and cultural implications across core and emerging social platforms to build creative for how people actually consume and share.

Team Leadership:

• Lead, mentor, and inspire senior creatives, ACDs, and makers across art, copy, and motion. Build teams that are curious, decisive, and built for modern social.

Cross-Functional Partnership:

• Work hand-in-hand with social strategy, account leadership, production, and analytics to ensure creative ideas are insight-driven and executionally sound.

Creative Stewardship:

• Ensure work is on-brand, on-strategy, and emotionally resonant while pushing brands forward creatively, not playing it safe.

Client \& Stakeholder Leadership:

• Present work with clarity and conviction to senior marketing stakeholders, helping them see social as a creative growth engine, not a support channel.

Compensation and Benefits:

• The expected compensation range for this position is between $123,500 - $206,750\.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• 10\+ years of creative experience, with deep specialization in social-first and creator- led work
• Proven track record leading social creative for major brands or platforms
• Expert understanding of social formats, trends, and platform mechanics
• Experience directing creators, influencers, and talent in authentic, brand-safe ways
• Strong storytelling instincts paired with hands-on making skills
• Experience leading teams in high-volume, fast-turn environments
• Comfort operating at senior levels with clients and internal leadership

The Ideal Candidate

You are a social creative leader first, not a traditional CD retrofitted for digital. You think social first. You’re excited by culture, platforms, creators, and the evolving digital/social ecosystem instinctively. You know when to push, when to simplify, and when to let the internet do the talking. You are student of pop culture. You know when to steer a brand towards a trend and when to steer it away. You bring taste, craft, and clarity, and momentum. And you make teams better by working alongside them, not above them.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law \& EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement