Job Description
Marketing Manager \| Student Housing
📍 South Florida (On-Site)
We're partnered with a rapidly growing real estate investment and operating company focused exclusively on student housing. As the firm's portfolio continues to expand, they're looking to add a Marketing Manager to lead property-level marketing initiatives across a portfolio of communities in high-growth university markets.
This is an excellent opportunity for someone who thrives in a fast-paced environment and wants to directly influence leasing performance, brand strategy, and resident engagement while working alongside an entrepreneurial leadership team.
What You'll Do
- Develop and execute marketing strategies that drive occupancy and pre-leasing performance across a portfolio of student housing communities.
- Manage digital advertising initiatives across Google, Meta, TikTok, and other platforms while partnering with third-party marketing agencies to optimize campaign performance and ROI.
- Oversee social media strategy, content planning, and online reputation management for multiple properties.
- Collaborate closely with operations and onsite leasing teams to support leasing goals and improve resident engagement.
- Coordinate resident events, local partnerships, and campus marketing initiatives.
- Monitor campaign analytics, marketing budgets, and key performance metrics to continually improve results.
- Maintain property websites, email campaigns, and digital marketing assets.
- Support corporate branding initiatives and marketing collateral as needed.
What We're Looking For
- 3\+ years of marketing experience within student housing or multifamily real estate.
- Experience managing digital marketing campaigns, including Google Ads and Meta Ads Manager.
- Strong understanding of social media strategy, content development, and digital analytics.
- Experience working with third-party marketing agencies and evaluating campaign performance.
- Excellent organizational, communication, and project management skills.
- Comfortable managing multiple priorities across several properties.
- Willingness to travel periodically to support onsite teams during key leasing periods.
Why Consider This Opportunity?
- Join a rapidly growing owner/operator with an entrepreneurial culture.
- High visibility with executive leadership and the opportunity to make a measurable impact.
- Own marketing strategy across an expanding portfolio rather than a single property.
- Collaborative, fast-moving environment where new ideas are encouraged.
- Competitive compensation, bonus opportunity, comprehensive benefits, and long-term career growth.
If you're interested in learning more, feel free to apply or message me directly for a confidential conversation.
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