Director Marketing, Go-To-Market

Arhaus was founded in 1986 on a simple idea: Furniture and décor should be sustainably sourced, lovingly made, and built to last. Today, we partner with artisans around the world who share our vision, creating beautiful, heirloom-quality pieces that can be used—and loved—for generations.

The

Director Marketing of Go-To-Market (GTM)

is responsible for leading the marketing go-to-market strategy and execution for new product launches, seasonal collections, and key business initiatives. This role ensures that Arhaus’ product priorities and business goals are clearly translated into compelling marketing that connects with customers. This leader will oversee

go-to-market, product marketing, and retail marketing

, ensuring a consistent and impactful customer experience across retail stores, digital channels, and B2B initiatives.

The Director will work closely with teams across the organization—including

Growth Marketing, PR, eCommerce, Creative, Merchandising, Store Operations, Visual Merchandising, and EPMO

—to bring launches and campaigns to life and drive traffic, sales, and customer engagement.

This role requires both

strategic leadership and hands-on execution

, connecting brand vision, business priorities, and customer insights into marketing programs that perform across

retail, digital, and B2B channels

.

Essential Duties \& Responsibilities:

Go-To-Market Strategy \& Launch Planning

• Lead the marketing strategy, planning, and execution for

product launches, seasonal collections, loyalty initiatives, new business initiatives, and promotional campaigns

.

• Translate product and business priorities into

clear customer messaging and marketing plans

.

• Develop

seasonal product marketing briefs

that outline objectives, target audiences, messaging, and channel strategy. Ensure product priorities are reflected across all customer touchpoints including

Arhaus.com, showrooms, catalogs, and marketing campaigns

.

• Partner with Product Development, Buying, and Merchandising teams to ensure products launch

on time on Arhaus.com with accurate product information

.

• Continuously improve the

product launch process

in collaboration with eCommerce merchandising and Creative Operations.

Product Information \& Training Strategy

• Partner with Merchandising, Product Development and Retail Operations teams to build a

scalable product information strategy

that supports internal teams including Retail, eCommerce, B2B, and Customer Experience. Create tools and resources, including the development of product launch toolkits and messaging guides, to help front line teams confidently communicate product features and benefits.

• Ensure customers have

clear and accessible product information

that highlights quality, craftsmanship, and key differentiators both online and in-store.

• Be the Marketing point of contact in partnering with IT on technological solutions to improve information flow.

Retail Marketing Leadership

• Develop and execute

retail marketing strategies

designed to increase store traffic, support new store openings, and drive engagement through local events and seasonal initiatives.

• Partner with Retail Leadership and Visual Merchandising to ensure

alignment between brand marketing campaigns and in-store experiences

.

• Create

store marketing toolkits, signage, and localized programs

that help stores deliver a consistent and compelling brand experience

Cross-Functional Collaboration \& Campaign Execution

• Serve as the

primary marketing lead for go-to-market initiatives

, ensuring campaigns support business goals and customer needs.

• Partner closely with Merchandising and Product Development to ensure

product priorities are effectively represented in marketing campaigns and creative content

.

• Collaborate with cross-functional teams—including Creative, Brand Marketing, Growth Marketing, eCommerce, and business partners—to execute

cohesive, high-impact launches across channels

.

Team Leadership \& Performance Management

• Lead and develop a team responsible for

GTM, product marketing, and retail marketing initiatives

.

• Foster a

collaborative, high-performing, and agile team environment

.

• Establish and monitor

campaign and launch performance metrics and KPIs

.

• Use performance insights to

optimize future campaigns and marketing strategies

.

Requirements:

• 10\+ years of marketing experience

, including ownership of go-to-market strategy, product marketing, or retail/field marketing.

• Experience in

home furnishings, luxury retail, lifestyle, or design-driven brands

strongly preferred.

• Demonstrated ability to develop and execute marketing strategies across

retail, eCommerce, and B2B channels

.

• Strong cross-functional leadership skills with the ability to

align multiple teams around shared goals

.

• Experience partnering with

PR, Social, Creative, and Digital teams

to translate brand strategy into compelling campaigns.

• Strategic mindset combined with the ability to

execute and deliver measurable business impact

.

• Excellent organizational, communication, and project management skills.
• Bachelor’s degree

in Marketing, Communications, Business, or related field;

MBA preferred

.

Arhaus is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Arhaus is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Arhaus are based on business needs, job requirements, and individual qualifications, without regard to race, color, sex, sexual orientation, gender identity, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Arhaus will not tolerate discrimination or harassment based on any of these characteristics. Arhaus encourages applicants of all ages.