Performance Marketer Lead / 4-6 yrs

Performance Marketing Manager – SaaS (India \& UAE Markets)

Location:

Noida

Experience:

4–6 Years

Industry:

SaaS / B2B / B2C Technology

Employment Type:

Full-Time

About the Role

We are seeking a highly analytical and growth-oriented

Performance Marketing Manager

with proven experience in scaling SaaS products across

India and UAE (Dubai) markets

. The ideal candidate will have deep expertise in digital advertising platforms, performance optimization, customer acquisition, and revenue growth.

This role requires a strong understanding of SaaS business models, subscription funnels, and data-driven marketing strategies to drive qualified leads, product trials, demos, and customer conversions.

Key ResponsibilitiesPerformance Marketing \& Campaign Management

• Develop, execute, and optimize performance marketing campaigns for SaaS products across India and UAE markets.
• Manage and scale paid advertising campaigns on:
• Meta Ads (Facebook \& Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)
• JioHotstar Ads
• LinkedIn Ads
• X (Twitter), Programmatic, Native Advertising, and other relevant platforms.
• Drive lead generation, free trials, demo bookings, and paid customer acquisitions.
• Monitor and optimize campaign performance to maximize ROI and revenue growth.

Growth \& Funnel Optimization

• Own and improve key SaaS growth metrics including:
• CAC (Customer Acquisition Cost)
• CPL (Cost Per Lead)
• CPA (Cost Per Acquisition)
• ROAS (Return on Ad Spend)
• LTV (Customer Lifetime Value)
• MRR (Monthly Recurring Revenue)
• ARR (Annual Recurring Revenue)
• Build and scale full-funnel marketing strategies across:
• Awareness
• Consideration
• Conversion
• Retention
• Conduct A/B testing for ad creatives, landing pages, audience segments, messaging, and conversion paths.
• Collaborate closely with Product, Sales, Content, and Design teams to execute successful go-to-market (GTM) strategies.

Analytics \& Reporting

• Track, analyze, and report campaign performance through dashboards and detailed reports.
• Provide actionable insights and recommendations through weekly and monthly performance reviews.
• Leverage data to identify growth opportunities and improve campaign efficiency.

Market Intelligence

• Stay updated with industry trends, digital advertising innovations, platform updates, and privacy regulations.
• Identify new acquisition channels and growth opportunities in India and UAE markets.

Required Qualifications

• 4–8 years of experience in Performance Marketing, preferably within SaaS, Technology, or Digital-first businesses.
• Strong hands-on experience with:
• Meta Ads Manager
• Google Ads
• JioHotstar Ads
• Demonstrated success in managing campaigns across India and UAE markets.
• Deep understanding of SaaS customer journeys, subscription models, and retention strategies.
• Strong analytical and reporting capabilities with tools such as:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio
• Mixpanel
• HubSpot
• CleverTap
• Experience in Conversion Rate Optimization (CRO) and landing page performance improvement.
• Ability to independently manage large advertising budgets and deliver measurable business outcomes.

Preferred Qualifications

• Experience in B2B SaaS or high-ticket SaaS products.
• Hands-on expertise with LinkedIn Ads and account-based marketing strategies.
• Experience managing international and multi-currency campaigns.
• Knowledge of CRM platforms, marketing automation tools, and lifecycle marketing.
• Familiarity with attribution modeling and advanced analytics.

What We Offer

• Opportunity to work on high-growth SaaS products with global market exposure.
• Ownership-driven and performance-focused work culture.
• Exposure to international markets, particularly India and UAE.
• Collaborative and innovative team environment.
• Competitive compensation and growth opportunities based on experience and performance.

Thanks \& Regards

Srishti Goel

[email protected]

8477858611