Assistant Brand Manager

Job Title: Brand Manager

Location: Delhi

Company: Modi Naturals Pvt. Ltd.

Industry: FMCG (Food / Edible Oils)

About the Company:

Modi Naturals is a fast-growing FMCG company that has disrupted the edible oils category in India. Led by a first-generation entrepreneur, the company has successfully carved a niche and built significant market share against leading Indian and global players.

Job Summary:

We are looking for a dynamic and result-oriented Brand Manager to drive marketing initiatives and strengthen brand presence. The role involves executing integrated marketing strategies, driving innovation, and collaborating with cross-functional teams to achieve brand and business objectives.

Key Responsibilities:

Brand Strategy \& Execution

• Execute marketing plans to achieve brand objectives and P\&L targets

• Manage end-to-end brand communication across online and offline channels

• Drive brand visibility through effective campaigns, promotions, and activations

Product \& Innovation

• Lead new product development and innovation in existing product lines

• Identify consumer needs and translate insights into product opportunities

Market \& Consumer Insights

• Conduct market research and analyze consumer behavior and trends

• Monitor product performance, distribution, and consumer feedback

Cross-functional Collaboration

• Work closely with Sales and other business functions for strategy execution

• Coordinate with external agencies (PR, Digital, Creative) for campaign delivery

Brand Communication \& Compliance

• Ensure all marketing materials align with brand guidelines and regulatory standards

• Oversee packaging development including design, messaging, and positioning

Competition \& Performance Tracking

• Track competitor activities and benchmark brand performance

• Measure effectiveness of campaigns and optimize strategies accordingly

Candidate Profile:

• 5–8 years of experience in Brand/Marketing within FMCG (Food/Snacks preferred)

• Strong understanding of consumer marketing and brand building

• Experience in product innovation and new product development

• Excellent communication, presentation, and stakeholder management skills

• Highly organized, proactive, and able to work under pressure

Educational Qualification:

• MBA in Marketing (preferred from a reputed institute)

Key Skills:

• Brand Management

• Digital \& Offline Marketing

• Product Development \& Innovation

• Market Research \& Consumer Insights

• Strategic Thinking \& Execution

• Agency Management

Compensation:

Competitive, as per industry standards and candidate experience.