Director of Marketing

Grow with us...

Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

Director of Marketing (On-Property) 1 Hotel Seattle

Role Summary

The Director of Marketing leads the integrated marketing strategy for 1 Hotel Seattle, driving awareness, demand, and brand love while ensuring every touchpoint reflects 1 Hotels’ nature-inspired, sustainability-forward ‘natural luxury’ experience. This role is also accountable for building year-round momentum for La Loba and Drift, positioning them as must-visit destinations for both hotel guests and the Seattle community.

Key Responsibilities

Property Marketing Strategy \& Planning

• Own the annual and quarterly property marketing plan for the hotel and outlets, including campaign calendar, seasonal moments, and need-period support.
• Translate 1 Hotels brand positioning into Seattle-relevant storytelling (nature, design, sustainability, wellness, F\&B) and local partnerships.
• Manage the marketing budget; allocate spend across channels to maximize impact for hotel and venue objectives.

Integrated campaigns (Hotel and F\&B)

• Lead integrated campaigns across paid, owned, and earned channels for hotel demand drivers (weekend/shoulder periods, packages, experiences).
• Lead integrated campaigns for La Loba and Drift.
• Create briefs for creative/assets; coordinate approvals and launch readiness across teams.

Social \& Content Leadership

• Own property social strategy and content engine: monthly shoot plans, reels/short-form, creator collaborations, UGC, community management.
• Maintain a current photo/video library for the hotel, La Loba, and Drift (menus, spaces, signature items, events, people).
• Ensure content is brand-right, premium, and experience-led, balancing aspiration with authenticity.
• Engage actively in a leading role to capture and edit footage of activation and exposure for social media postings. Do so with on-site resources and under guidance of the brand marketing team.

Local Partnerships, Programming \& Community

• Build relationships with Seattle tastemakers and aligned partners: culinary, design, wellness, arts, sustainability/community orgs.
• Develop signature programming concepts that can scale (weekly/monthly) across award winning La Loba restaurant.
• Develop signature programming across Drift to further drive exposure.
• Support event strategy and promotional plans to drive covers, private dining leads, and local visitation.

PR, Influencers \& Reputation

• Support press/influencer stays and venue visits on site when needed; coordinate itineraries, photo moments, and talking points.
• Maintain relationships with local media/creators for food, travel, lifestyle, and culture.
• Monitor online reputation and sentiment for the hotel and outlets; turn insights into content and operational feedback loops.

Commercial Partnership

• Partner with Sales on group/meetings collateral, wedding/social lead generation, and local account initiatives.
• Coordinate with central digital/eCommerce on listings accuracy, tracking, and optimization (site modules, landing pages, paid media measurement).

Measurement \& Optimization

• Establish and report on KPIs across the hotel and venues (hotel campaign performance, direct contribution signals where tracked, web click-through; venue covers/reservations uplift; private dining leads; social engagement).
• Run test-and-learn (creative, audience, offer, cadence) and continuously optimize.

Leadership \& Vendor management

• Manage outside partners: agencies, freelancers, photographers, videographers, creators \& vendors, printers, and event vendors.

Qualifications

• 4 to 6\+ years in marketing, ideally in lifestyle/luxury hospitality with strong F\&B marketing experience preferred.
• Proven ability to run integrated campaigns and build a content engine that drives real-world visitation.
• Strong creative judgment (visual, copy, brand voice) and strong project management.
• Comfortable with performance concepts (funnels, targeting, tracking, reporting) and turning insights into action.

What Success Looks Like

• Increased hotel demand during need periods and stronger direct-channel momentum (where tracked).
• La Loba and Drift: measurable uplift in reservations/covers tied to campaigns and programming.
• Growth in local awareness, social engagement, and high-quality UGC.
• Creator/press outcomes and a steady pipeline of partnership-led moments.
• Consistently on-brand, premium execution across all channels and guest touchpoints.

Nice-to-have add-ons

• Experience launching or repositioning a restaurant/bar in a major city market.
• Strong network in Seattle food \& culture community (media, creators, partners).
• Event/programming experience

About Us...

As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.

$105,000\.00 to $125,000\.00

Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.