Creative Director

Founded in 2008, Giftster, the family wishlist registry, is seeking a Creative Director to join our team. You’ll have the opportunity to shape Giftster’s brand identity, marketing content and product. This is a hands-on design role at the intersection of brand strategy, creative execution, and people management.

What you’ll do

Creative Leadership \& Brand

• Shape Giftster’s brand identity ensuring consistency and quality across every touchpoint
• Set the creative direction for ad campaigns, photo shoots, and brand moments from concept through execution
• Develop and maintain brand guidelines that scale across web, email, social, and product
• Contribute to product design across Giftster’s web and mobile apps, helping shape a cohesive and intuitive user experience
• Own design quality by validating implementations and ensuring a high standard across web, email, and product experiences

Marketing \& Acquisition

• Own and evolve giftster.com, including landing pages, conversion flows, and overall user experience
• Improve conversion and engagement through data-informed design decisions
• Concept and design high-performing paid and organic ad creative across digital channels
• Manage and collaborate with our PPC specialist to align paid media creative with campaign strategy
• Partner with the marketing team to develop creative strategies that drive acquisition and engagement
• Create on-brand content for social and lifecycle marketing
• Design and build high-performing email campaigns (HTML/CSS)

How you’ll make an impact

A successful candidate will develop a strong sense of brand ownership and take pride in what they build at Giftster. You’ll be a key driver of how Giftster shows up to the world from first impression to ongoing engagement.

• Shape how millions of visitors experience the Giftster brand across web, social and paid media
• Lead direct reports and elevate the overall creative output at Giftster
• Improve conversion and engagement through thoughtful, data-informed design
• Bring creative strategy and fresh ideas

Working Culture

You’ll work closely with a small, experienced team where your creative decisions have immediate, visible impact. We offer a level of autonomy and ownership that’s hard to find at larger organizations. We do our best work with self-starters who are comfortable taking initiative and driving projects forward.

Giftster is a fully remote company. Work hours are flexible but anchored in the US Central time zone. That flexibility reflects something we’ve built into the company since the beginning: work should support our non-work lives, not the other way around.

At Giftster, we use the product we build to celebrate life’s important moments with the people closest to us. Come help us make it even better.

What you’ll bring

• 7\+ years of experience in creative direction, brand design, and/or digital marketing
• A versatile portfolio demonstrating brand ownership, ad creative, and web design
• Experience leading creative on photo shoots and campaigns end-to-end
• Passion for creating elegant and impactful user experiences, with a keen eye for detail and craftsmanship
• Strong knowledge of HTML and CSS; experience with HTML email design and development
• Experience with Figma, Adobe Creative Suite, or similar design software
• Experience working with WordPress
• Strong communication skills and a collaborative approach to creative problem-solving
• A passion for craft, attention to detail, and staying current with design and UX trends

Preferred qualifications

• Experience with digital product positioning with a customer-centric mindset
• Copywriting experience
• Experience working with Elementor
• Experience using analytics (Google Analytics, etc.) to inform design decisions
• Experience conducting user research, usability testing, and translating findings into actionable design insights
• Icon system design

Benefits

Time Off

Take the time you need with 20 days of paid time off each year, plus 8 paid holidays.

Healthcare

Health benefit arrangements, where offered, are governed by individual compensation agreements or separate company benefit communications.

Retirement

Giftster maintains a retirement plan for eligible employees that begins one year from start date and it includes 401k and company match provisions.

Compensation:

$119,000–$159,000

Final compensation is based on experience, skills, and qualifications.

About Giftster

Giftster is a family wish list registry service used by over 3 million members worldwide. We help families gift with confidence for Christmas, birthdays, and beyond. Giftster is available on web, iOS, and Android.

Giftster is an equal-opportunity employer.