REMOTE: Ecommerce Email Marketing, CRM & Retention Manager

Title - Ecommerce Email Marketing, CRM \& Retention Manager

Location:

Remote (U.S.) or In-Office in Boca Raton / Delray Beach, FL

Job Type:

Full-Time

Experience Required:

Minimum 5 Years

About the Role

We are a

fast-growing sterling silver jewelry brand

seeking an experienced

Ecommerce Email Marketing, CRM \& Retention Manager

to lead and scale our lifecycle marketing efforts. This role is responsible for driving

customer engagement, retention, and lifetime value

through email marketing, CRM strategy, and retention-focused initiatives.

Our brand operates in a

fast-paced, high-growth ecommerce environment

, and we are looking for a

high-performing individual who thrives in a results-driven setting

. The ideal candidate is highly organized, able to manage multiple priorities simultaneously, and consistently delivers high-quality work under tight timelines.

This role requires someone who can

combine strategic thinking with hands-on execution

, while also helping

coordinate cross-functional teams

across marketing, creative, and ecommerce to ensure campaigns launch successfully and on schedule.

The position is

open to remote candidates based in the United States

, with the option to work

in-office in Boca Raton / Delray Beach, Florida

for local candidates.

Key ResponsibilitiesLifecycle \& Retention Strategy

• Develop and execute the

customer lifecycle marketing strategy

to drive retention, repeat purchases, and increased customer lifetime value.

• Identify opportunities to improve

engagement, repeat purchase rate, and retention metrics

.

• Continuously optimize lifecycle touchpoints across

email, SMS, and CRM channels

.

Email Marketing Management

• Own and manage the

end-to-end email marketing program

, including campaign planning, segmentation, automation, and performance optimization.

• Manage a

high-volume promotional campaign calendar

, including product launches, seasonal campaigns, and key ecommerce events.

• Build and optimize automated flows including:
• Welcome series
• Abandoned cart
• Browse abandonment
• Post-purchase flows
• Win-back campaigns
• VIP / loyalty campaigns

CRM \& Customer Segmentation

• Manage and maintain the

Klaviyo CRM platform and customer database

.

• Develop advanced

customer segmentation strategies

based on behavior, purchase history, and engagement.

• Implement

personalization strategies

to improve campaign performance and customer experience.

Data, Testing \& Optimization

• Monitor and analyze key performance metrics including

open rate, click-through rate, conversion rate, retention rate, and customer lifetime value

.

• Run

A/B testing across campaigns and automations

to continuously improve performance.

• Provide

data-driven insights and recommendations

to improve lifecycle marketing results.

Cross-Functional Leadership

• Help oversee the

execution of campaigns across multiple teams

, including creative, ecommerce, and marketing.

• Coordinate closely with internal teams to ensure

campaigns launch on schedule and align with business goals

.

• Act as a key stakeholder in

campaign planning and promotional calendars

.

Requirements

• Minimum 5 years of experience

in ecommerce email marketing, CRM, lifecycle marketing, or retention marketing.

• Proven experience managing

email marketing programs for ecommerce brands

.

• Hands-on experience using Klaviyo

for campaign management, automation, segmentation, and reporting.

• Ability to

manage multiple projects simultaneously in a fast-paced environment

.

• Proven ability to

work under pressure, prioritize tasks, and consistently meet deadlines

.

• Strong analytical mindset with the ability to interpret

marketing performance data and metrics

.

• Excellent communication, organization, and project management skills.

Preferred Qualifications

• Experience working with

direct-to-consumer ecommerce brands

.

• Experience in

fashion, jewelry, accessories, or lifestyle brands

.

• Experience managing

large email subscriber lists and high-volume campaign calendars

.

• Familiarity with

SMS marketing and omnichannel lifecycle strategies within Klaviyo

.

Who Will Thrive in This Role

This role is best suited for candidates who:

• Are

high performers who take ownership and accountability for results

• Are comfortable working in a

fast-paced ecommerce environment

• Can

manage multiple projects and campaigns simultaneously

• Are highly

detail-oriented and deadline-driven

• Enjoy collaborating with multiple teams while

keeping projects organized and moving forward

• Are both

strategic thinkers and hands-on executors

This is not an entry-level role. Candidates should be comfortable

owning the lifecycle marketing function and driving measurable results

.