Marketing Director

Now Hiring: Senior Director of Marketing – Food Manufacturing

Location:

New Jersey

Salary:

Up to $240,000 DOE

Benefits:

Full benefits package and discretionary bonus

A leading food manufacturing company is seeking a Senior Director of Marketing to drive brand growth, lead high-level marketing strategy, and oversee integrated campaigns across multiple channels. This on-site leadership role collaborates closely with Sales, Product, Operations, and Executive Leadership to expand market presence, strengthen brand positioning, and deliver measurable business results.

What We’re Looking For

• 10\+ years of marketing experience, including senior leadership within food manufacturing environment.
• Proven success leading brand strategy, integrated campaigns, and go-to-market initiatives
• Experience managing substantial marketing budgets with a strong focus on ROI
• Strong analytical capabilities with experience leveraging consumer insights, market research, and data analytics
• Excellent leadership, communication, and executive presentation skills
• Experience executing across multi-channel marketing, including digital, social, retail, e-commerce, and experiential channels
• Ability to travel 25–35%

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred
• Experience using Circana, Qualtrics, Claritas-Geoscape, NIQ, or similar marketing analytics platforms
• Bilingual (English/Spanish) is a plus
• Proven track record of developing and leading high-performing marketing teams
• Experience working with Midwest markets

What You’ll Do

Strategic Leadership

• Develop and execute multi-year brand and marketing strategies aligned with business objectives
• Lead go-to-market strategies for new markets, channels, and consumer segments
• Drive innovation in brand positioning, messaging, and consumer engagement to support domestic and international growth
• Own and evolve brand strategy, identity, and voice across all consumer touchpoints

Marketing Execution

• Oversee product launches, portfolio growth initiatives, and integrated marketing campaigns
• Ensure consistent storytelling across digital, retail, social, e-commerce, and in-store experiences
• Partner with agencies and external partners to deliver best-in-class creative and media performance
• Optimize channel mix and messaging to maximize reach, relevance, and ROI

Data \& Performance Management

• Establish KPIs and performance frameworks to measure brand health, campaign effectiveness, and commercial impact
• Leverage consumer insights, market trends, and analytics to inform marketing strategy
• Translate data into actionable insights that drive continuous improvement

Cross-Functional Collaboration

• Partner with Sales, Product, Production, R\&D, Legal, and Executive teams to align marketing initiatives with commercial goals
• Serve as a trusted advisor to leadership on market trends, brand performance, and growth opportunities

Team Leadership \& Development

• Build, mentor, and lead a high-performing marketing team
• Foster a culture of creativity, accountability, and collaboration
• Ensure marketing initiatives align with broader business objectives

If you are interested or would like to learn more, feel free to connect or message me directly.