Marketing Director

Role: Director Marketing - InMobi Advertising (US \+ EMEA)

About InMobi Group

InMobi Group is a global technology company powering industry-leading solutions across advertising and consumer experiences. Our portfolio includes

InMobi Ads

, a scaled advertising platform trusted by the world’s largest brands, and

Glance

, new category at the intersection of AI, content, and commerce called Agentic Shopping. Together, these businesses reach billion of users and deliver meaningful engagement, innovation, and commercial impact across markets.

Role Summary

Lead the end-to-end

B2B marketing strategy for InMobi Advertising

, owning the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets. Partner closely with the

VP, Global Enterprise Marketing

to translate the high-level brand vision into a cohesive, multichannel marketing strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem. This role is accountable for delivering strong

MQL generation

, demand acceleration, and incremental revenue growth.

Key Responsibilities

Strategic Leadership

• Develop and execute the comprehensive B2B marketing strategy for InMobi Advertising across US and EMEA.
• Translate global brand vision into actionable marketing plans that drive awareness, excitement, and demand.
• Partner with cross functional teams including Product Marketing, Sales, Regional GTM, and PR/Comms.

Brand \& Content

• Lead enterprise brand strategy, messaging, narrative development, and global positioning for InMobi Advertising.
• Oversee content marketing including thought leadership, case studies, solution narratives, whitepapers, newsletters, and video content.

Integrated Campaigns \& Demand Generation

• Build multichannel campaigns across paid, owned, and earned channels to generate high quality MQLs.
• Drive paid advertising initiatives (search, social, digital) to create pipeline and fuel revenue.
• Improve funnel efficiency through segmentation, targeting, and campaign optimization.

Events \& Experiences

• Own the global events strategy including industry events, custom CXO programs, webinars, and partner activations.

Social, Sponsorships \& Partnerships

• Design and execute organic and paid social strategies that build brand authority.
• Identify and manage sponsorships, partnerships, and comarketing opportunities that amplify reach and influence.

Sales Enablement

• Develop sales tools, pitch materials, narratives, and proof points to accelerate pipeline conversion.
• Partner with global and regional sales teams to improve MQL to SQL and SQL to opportunity conversion.

Minimum Requirements

• 10–15 years

of B2B or enterprise marketing experience.

• Must have deep AdTech experience

, with strong understanding of the

programmatic ecosystem

(DSPs, SSPs, measurement, data, identity, privacy landscape).

• Strong experience in multichannel B2B marketing, including brand, content, demand generation, social, and events.
• Demonstrated success in driving MQLs and measurable pipeline impact.
• Proven ability to work cross functionally with senior leadership and GTM teams.

Preferred Skills

• Experience marketing to enterprise advertisers, agencies, and programmatic buyers.
• Strong storytelling and narrative development capabilities.
• Ability to manage multiple stakeholders across regions and functions.
• Data-driven mindset with understanding of attribution, analytics, and funnel performance.
• Strong project management and vendor management skills.