Digital Audience & Subscription Coordinator

Mountain Media, LLC publishes community newspapers and Websites across Virginia and West Virginia. Many of our publications have been around for well over 100 years. Our Websites are active with over 200,000 monthly pagevi

We are seeking a part-time Digital Audience \& Subscription Coordinator to help grow paid digital subscriptions across our local newspapers. This position will manage subscription-focused marketing campaigns through social media, paid advertising, email, and website promotion. The ideal candidate is organized, comfortable with data, interested in local news, and motivated by measurable results.

This is a revenue-focused role with clear performance targets and strong opportunity for growth into print and digital advertising sales.

Responsibilities

• Manage and optimize digital content across websites, social media channels, and email campaigns to maximize audience engagement.
• Utilize SEO tools and conduct keyword research to improve content visibility and search engine rankings.
• Develop and execute social media marketing strategies, including Facebook Advertising and other paid campaigns, to attract new subscribers.
• Implement conversion optimization techniques on websites using tools like Google Analytics, Google Ads, and marketing automation platforms.
• Collaborate with content creators to produce compelling copy, graphics using Adobe Creative Suite, and multimedia assets tailored for digital platforms.
• Monitor performance metrics through analytics tools, analyze data trends, and adjust strategies to enhance campaign effectiveness.
• Support e-commerce initiatives related to subscription sales and digital advertising offerings.

Requirements

• Proven experience with SEO tools, Google Analytics, Google AdWords, Facebook Advertising, and SEM strategies.
• Strong knowledge of content management systems such as WordPress or similar platforms.
• Proficiency in HTML, CSS, JavaScript, SQL or related coding languages is a plus.
• Skilled in content creation including copywriting, graphic design with Adobe Photoshop or Adobe Creative Suite.
• Familiarity with email marketing platforms and marketing automation tools.
• Experience managing social media accounts for B2B or community-focused organizations.
• Ability to analyze data effectively to inform performance marketing decisions. Join us as a Digital Audience \& Subscription Coordinator if you're passionate about leveraging digital tools to connect communities! This role offers a dynamic environment where your creativity meets strategic thinking—helping us grow our audience while delivering valuable content that resonates locally.

Pay: $825\.00 - $1,500\.00 per month

Work Location: Remote