Demand Generation Manager

About Fabric Health

At Fabric Health, we are powering boundless care by solving healthcare’s biggest challenge: clinical capacity. We aren’t here to disrupt healthcare; we’re here to fix it. We unify the care journey from intake to treatment, using intelligent automation to remove administrative burdens and make care delivery 2-10x more efficient. Our technology empowers clinicians to move faster and focus on what matters most: the patient.

We are a mission-driven team of brilliant minds trusted by leading organizations including Intermountain Health, OSF HealthCare, SSM Health, and MUSC Health. Our vision is backed by premier investors such as Thrive Capital, GV (Google Ventures), General Catalyst, and Salesforce Ventures. We move quickly for good reason, listen deeply to solve big challenges, and build products with the same care and quality we’d want for our own loved ones.

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About The Role

Fabric is looking for a results-driven Demand Generation Manager with a background in digital health to own and execute the campaigns that fuel our enterprise pipeline. You’ll be establishing systems and norms for building our pipeline—working directly with sales leaders, building and optimizing workflows across Salesforce, HubSpot, and AI tools like Clay, and measuring impact across inbound, outbound, events, and more. This role is central to Fabric’s mission: by ensuring our solutions reach the right buyers at the right time, you’ll help us expand our reach to health systems, payers, and employers, enabling better care for patients and providers everywhere.

You’ll join a small but highly collaborative Marketing team, reporting directly to the Director of Marketing. This is a fast-moving, high-impact environment where you’ll be trusted to manage programs independently, having end-to-end ownership with visibility and input at the highest levels of our GTM strategy.

What You'll Do

As a Demand Generation Manager, you will be the key owner of pipeline creation and acceleration. Your primary responsibilities will include:

• Owning Campaign Execution: Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities.
• Targeted Outbound: Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach.
• Inbound Optimization: Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing.
• ABM Leadership: Manage account-based marketing programs with Sales to target and engage priority accounts.
• Event Leadership: Run events and event-related GTM workflows and campaigns—driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team.
• GTM Automation: Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization.
• Cross-Functional Collaboration: Collaborate with the Content \& Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points.
• Reporting \& Optimization: Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy.

Why You Might Be a Good Fit

• You are results-driven, with a proven track record of executing multi-channel campaigns that directly accelerate pipeline and revenue growth.
• You possess a GTM engineering mindset, enjoying the process of building and optimizing complex marketing and sales automations with tools like Clay and HubSpot.
• You thrive on working hand-in-hand with Sales, building, and leading targeted outbound and ABM programs.
• You are analytical and systems-minded, comfortable with pipeline metrics, ROI analysis, and designing sophisticated lead workflows.
• You are curious and resourceful, excited by emerging AI and automation tools to drive efficiency and data quality.
• You have a required background in healthcare or health technology, allowing you to effectively target complex enterprise buyers (health systems, payers, employers).

This Might Not Be The Right Fit If...

• You prefer a purely creative or brand-focused role over a metrics-driven, GTM-focused role.
• You lack strong, hands-on experience in both outbound and inbound channel optimization.
• You are not comfortable with the technical aspects of designing and managing marketing automation and AI enrichment workflows (e.g., Salesforce/HubSpot automations).
• You prefer a role with less direct accountability for pipeline and revenue influence.

Your Qualifications

• 4–7 years of experience in demand generation or growth marketing for a B2B SaaS company.
• Proven success executing multi-channel campaigns (events, outbound, digital, ABM) that drive pipeline.
• Hands-on experience running outbound campaigns and partnering with Sales.
• Demonstrated ability to optimize inbound channels (paid search, paid social, SEO, website conversion).
• Deep understanding of CRM and marketing automation systems (Salesforce experience required, HubSpot preferred) and hands-on experience using AI tools (e.g., Clay, n8n, or similar) to automate GTM workflows.
• Analytical and systems-minded, with comfort designing or improving lead enrichment, scoring, and routing automations.
• Advanced reporting and analytics skills; comfortable with pipeline metrics and campaign ROI analysis.
• Background in healthcare or health technology required.
• Excellent organizational skills, attention to detail, and ability to manage multiple programs simultaneously.
• Curious, resourceful, and interested in emerging AI and automation tools to improve marketing efficiency and data quality.

Bonus Points

• Experience with ABM platforms and tactics.
• Experience using automation to support field or event marketing programs.
• Hands-on experience with webinars, virtual events, or digital programs.
• Knowledge of SEO and digital content best practices.

The national pay range for this role is $90,000\.00– $130,000\.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.

At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.

**Recruitment Fraud Alert: Protect Yourself**

Fabric Health Is Aware Of Scammers Attempting To Impersonate Employers. To Ensure That Any Recruiting Contact You Receive Is Legitimate, Please Adhere To The Following

• Verify the Domain: Official recruitment emails will only come from addresses ending in @fabrichealth.com or @gem.com. No other domain names are legitimate.
• Official Interview Tools: We use Gem for our recruitment process and Google Meet for all video interviews. Google Meet is always the platform used for your first interview; you will never be sent a Zoom link to set up or conduct an initial interview. All interviews are conducted via video unless specifically stated by our team as an audio call. We never conduct interviews via chat, social media, Skype, or WhatsApp.
• Zoom Usage: Zoom is utilized only for specific meetings set directly by our team for purposes outside of the standard interview process (e.g., coordination or onboarding discussions). It is never the first link you will receive from us.
• Authorized Contact \& Texting: Fabric will only contact you if you have submitted an application or if you are connected to a current employee who shared your information with us. We will only send text messages if you have provided explicit authorization and consent, either through your application or while communicating directly with our team. If you have not explicitly authorized us to reach out, treat any SMS or unsolicited outreach as fraudulent and do not respond.
• Sensitive Data: We will never ask you for sensitive personal or financial documents (ID, banking info, SSN) during the application, interview, or candidacy stages. All sensitive data is handled through secure internal systems post-offer.
• Verify the Team: You can reference LinkedIn to verify members of our recruiting team; however, please remain vigilant as scammers may create fraudulent profiles. Always cross-reference the sender's email domain with our official @fabrichealth.com address.

If you question the validity of a contact or receive a suspicious message, do not click any links. Report the issue immediately to

[email protected]

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Please note:

The security inbox is for reporting fraudulent activity only. Do not email this address for application status updates or to share application materials, as these will not be reviewed. Applications are only accepted and reviewed if submitted through our official application portal, and no application status information will be provided via the security email.