Digital Marketing Manager

About Tabanero Holdings

Tabañero Holdings is a fast-growing manufacturing leader in the premium hot sauce and condiment category, known for bold flavors, innovation, and an uncompromising commitment to quality. The company is backed by the private equity firm behind successful consumer brands including

Celsius Energy Drink

and

Rexall Sundown

.

As we continue to expand across new markets, channels, and product lines, we rely on data-driven insights and strong field execution to fuel our growth. Our corporate and field teams play a critical role in building meaningful relationships and driving brand awareness at the ground level.

If you’re excited to work with an expanding, Florida-born consumer packaged goods company, we’d love to meet you.

Role Description

The

Digital Marketing Manager

will lead the development and execution of

performance-driven marketing strategies

to drive revenue growth and expand market presence. This role is highly focused on

paid media, campaign optimization, and measurable ROI

, while also supporting brand consistency and cross-channel execution.

Key responsibilities include managing and optimizing campaigns across

Google, Meta, and TikTok

, identifying growth opportunities, analyzing performance data, and aligning marketing efforts with sales and retail initiatives. The ideal candidate brings a balance of

analytical rigor and creative thinking

, with a strong focus on delivering results.

What You'll Do

• Own and execute paid media across

Google, Meta, and TikTok

• Manage budgets and optimize for

ROAS, CPA, and conversion growth

• Analyze performance and turn insights into action
• Test creatives, audiences, and messaging to continuously improve results
• Align campaigns with

retail promotions, launches, and seasonal moments

Qualifications

• 4–7\+ years of experience in

digital marketing with a focus on paid media and performance marketing

• Proven track record of driving

revenue growth and measurable ROI across campaigns

• Hands-on experience with:
• Google Ads (Search, Display, YouTube, PMax)
• Meta Ads Manager (Facebook \& Instagram)
• TikTok Ads Manager
• Strong background in

campaign strategy, budget management, and performance optimization (ROAS, CPA, CAC)

• Experience leveraging

analytics tools (Google Analytics, dashboards, attribution platforms)

to inform decision-making

• Ability to translate data into actionable insights and continuously improve campaign performance
• Strong communication skills with the ability to collaborate across

marketing, sales, and external partners

• Experience in

CPG, retail, or eCommerce

preferred

• Bachelor’s degree in Marketing, Business, or related field is a plus

Comp \& Benefits

💰

Salary:

$65,000 – $85,000

• 🎯

Annual Bonus:

KPI-driven performance bonus

• 🌴

DTO:

Unlimited (manager-approved) paid time off

• 📈

401(k):

6% company match

• 🏥

Health Insurance:

90% company-paid

• 👁️

Vision \& Dental Insurance

• 🚗

Mileage Reimbursement