Lead Marketing Analyst

I'm working with a major B2C services business going through a genuine transformation. They're rebuilding their marketing, data, and digital capability from the ground up, with CEO-level backing, real budgets, and a clear ambition to reshape how their category is perceived.

They operate like a retail business – weekly trading rhythms, growing media investment, and a big push into D2C and digital journeys. Marketing is being built intentionally lean, technical, and hands-on.

They're now hiring a Marketing Analytics role to own the analytics foundations from day one – and the centrepiece of this role is building a single customer view.

This is not a reporting-only role. This is not a team management role. This is an IC builder role – for someone who sets the strategy then executes it themselves.

What you'll be doing

This is a high-ownership, high-visibility role sitting at the intersection of marketing, data, and commercial performance. The business handles high-volume, high-velocity customer data – think retail-scale complexity – and right now it's fragmented. Your job is to bring it together and turn it into something the business can actually act on.

• Building a single customer view – connecting marketing, sales, CRM, and revenue data across complex customer journeys to create a unified picture of who their customers are and how they behave
• Developing dashboards, reporting frameworks, and automated pipelines used in weekly trading and exec reviews
• Turning messy, fragmented data into clear commercial insight – and communicating it in a way that drives decisions, not just informs them
• Analysing marketing channel performance, campaign spend, and attribution to help the business understand what's driving growth and where to invest
• Working closely with performance, CRM, product, and data teams to make sure insight translates into action
• Helping shape how analytics is embedded across the business as the function scales

This is a genuinely rare opportunity to come in early, build the foundations, and have your fingerprints on how marketing analytics works at this business for years to come.

What we're looking for

Background is open – retail analytics is a strong fit given the data environment, but we're equally interested in candidates from start-up or scale-up backgrounds who've had to figure things out themselves with less infrastructure around them.

What matters most is that you've

done the work yourself

– you've rolled up your sleeves, got into the data, and built things from scratch.

• Strong analytical fundamentals – SQL essential; experience with tools like GA4, BigQuery is a plus
• Hands-on experience in marketing analytics, CRM analytics, retail analytics, or growth analytics
• A genuine understanding of marketing performance – channels, campaign spend, attribution, CAC, LTV, and what moves the needle commercially
• Experience working with high-volume customer data and an understanding of what it takes to build a single customer view
• Commercially minded – you care about revenue and growth outcomes, not just analytical outputs
• Clear communicator – you can take complex findings and make them land with non-technical stakeholders
• Comfortable with ambiguity, scrappy by nature, and motivated by ownership rather than structure

This will suit you if:

• You enjoy building systems, processes, and frameworks from scratch rather than inheriting them
• You've thrived in fast-paced environments where you've had to figure things out as you go
• You want to influence real marketing and commercial decisions, not just report on them
• You prefer being in the trenches – doing the analysis, owning the output, driving the action
• You're energised by working closely with senior stakeholders and being a genuine thought partner
• You're comfortable being a senior individual contributor and see that as a strength, not a stepping stone

This probably won't be right for you if:

• Your goal is to build and manage a team – this is an IC role and that's intentional
• You prefer highly structured, slow-moving corporate environments
• You've spent most of your career directing or delegating analysis rather than doing it
• You want a narrow remit in a large, siloed organisation
• You dislike ambiguity or having to figure things out without a playbook
• You're looking for a remote-first role
• This is your first analyst role

Benefits

• Salary £60,000 - £75,000 depending on experience
• Performance-based bonus
• Hybrid working – 3 days per week in

Maidenhead

, near the train station and has parking

• The chance to build analytics capability from the ground up with genuine senior visibility
• Pension, holiday allowance, and additional corporate benefits

Please note: sponsorship cannot be provided for this opportunity. Candidates must have full existing right to work in the UK and will be required to pass pre-employment checks.